Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo

13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo

Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren...

2 Tammi 202446min

Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023

Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023

What were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear...

29 Joulu 202354min

Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham

Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham

Ralph and Kasim interview Scott Cunningham, one of the world’s leading Shopify experts and the founder and CEO of Social Lite and Merchant Mastery. Scott reveals his five-part formula for creating irr...

26 Joulu 202351min

Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed

Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed

Ralph and Kasim welcome Matt Wolfe, founder of Future Tools and a renowned AI YouTube expert. Matt delves into his 15-year journey of content creation, exploring various tools and tactics before carvi...

22 Joulu 20231h 11min

7 Astonishing Digital Marketing Predictions for 2024

7 Astonishing Digital Marketing Predictions for 2024

Ralph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will ...

19 Joulu 202346min

Project Management 101: Tools, Processes, and Habits with Gray MacKenzie

Project Management 101: Tools, Processes, and Habits with Gray MacKenzie

Kasim chats with Gray McKenzie, the co-founder of Zenpilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create e...

15 Joulu 202358min

The Future of Digital Advertising in an AI World

The Future of Digital Advertising in an AI World

Ralph and Kasim offer a deep dive into the expanding role of artificial intelligence in the business and marketing spheres. They explore the complex world of AI chatbots, dissecting how cutting-edge t...

12 Joulu 202354min

Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)

Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)

Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, disse...

8 Joulu 202351min

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