Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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The Death of Digital Marketing Agencies

The Death of Digital Marketing Agencies

Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are ren...

5 Joulu 202347min

Lifetime Value Nuggets: Deciphering Customer Metrics

Lifetime Value Nuggets: Deciphering Customer Metrics

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of s...

1 Joulu 202330min

The Laziest Way to Get Qualified Leads on Meta

The Laziest Way to Get Qualified Leads on Meta

We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of Lea...

28 Marras 202337min

How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo

How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined app...

24 Marras 202350min

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran

Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with h...

21 Marras 202354min

The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704

The Marketing Strategy that grew a Personal Injury Law Firm by $178,494,704

Ralph and Kasim, dissect a case study in the legal services niche, demonstrating how strategic advertising can significantly lower CPAs and boost conversions. They explore the symbiotic relationship b...

17 Marras 202356min

How Reddit Differs From Other Social Media

How Reddit Differs From Other Social Media

Ralph and Kasim are joined by Evan Wolf. We dive into the dynamic world of Reddit, exploring its unique potential as a platform for community engagement and commercial success. Evan Wolf, sheds light ...

14 Marras 202345min

How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads

How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads

Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and ...

10 Marras 202346min

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