Networking: Effective Communication at Those Big Events
This episode first published in July 2024. Those big networking events. Many of us enjoy those but the repetitive small talk can be exhausting and challenging especially when conversations are frequen...
24 Touko 27min
Why Communication is a Navy Seal's Greatest Asset
This episode first published in January 2025. Communication is the most important weapon a Navy SEAL can carry. More vital than physical strength, endurance, or even firepower. I was in Salt Lake Cit...
23 Touko 19min
Nudge Theory | Rory Sutherland
This episode was first published in May 2021. Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and...
22 Touko 28min
The Confidence Gap Is a Room Problem, Not a YOU Problem
You’ve been in that room. Maybe you are in it right now. The table is full, the voices are loud, and somewhere between the agenda and the first agenda item, you go quiet. Not because you don't know wh...
19 Touko 22min
How Behavioral Science Can help PR Pros Understand Motivation and Decision-Making
Your client is wrong. You know it. They know it, somewhere underneath the certainty. And you have two choices. You can tell them they're wrong, which will end the conversation and cost you the relati...
12 Touko 19min
AI vs Social Media. Which do we Trust More?
50 percent. That's how much of the global population now trusts generative AI when searching for information about companies and brands. More than Instagram. More than Facebook. More than social medi...
5 Touko 21min
Why Misalignment from Senior Leadership Rolls Downhill
Your Organisation says it's aligned. It probably isn't. And the problem starts at the top. Zora Artis and Wayne Aspland have spent 7 years studying the gap between what leadership teams say they're do...
28 Huhti 21min
Crisis Communication Gaps: What CEOs Aren't Saying
Every comms professional knows the playbook. A crisis hits, you move fast. Holding statement, talking points, media plan, stakeholder map. You do it well because you've trained for it. You bring the p...
21 Huhti 22min
