Public Relations in the Age of Insularity
Send us a note about this episode. We'll reply and thank you on a future episode Trust used to flow upward. To experts, institutions, and authority. Then it shifted to “people like me.” Now even tha...
24 Helmi 21min
Why Brands are Too Serious… and Paying the Price
Send us a note about this episode. We'll reply and thank you on a future episode Can a joke really sell a brand? Or save it from sameness? Most campaigns sound the same because they’re afraid to sound...
17 Helmi 21min
When Your Message is Consistent, But Your Audience Isn’t
Send us a note about this episode. We'll reply and thank you on a future episode You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog....
10 Helmi 20min
The New LinkedIn: How Reach Actually Works now
Send us a note about this episode. We'll reply and thank you on a future episode You’re using LinkedIn wrong Not because you’re not smart… you are. It’s because you’re using yesterday’s LinkedIn. Th...
3 Helmi 23min
Is Silence Still Strategic When the World’s on Fire?
Send us a note about this episode. We'll reply and thank you on a future episode When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still affor...
30 Tammi 14min
How Personal Branding is Changing… and What You Need to Do Now
Send us a note about this episode. We'll reply and thank you on a future episode Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a cl...
27 Tammi 17min
The Mark Carney Mic Drop in Davos
Send us a note about this episode. We'll reply and thank you on a future episode Canadian Prime Minister Mark Carney stood up in Davos and didn’t waste words. He gave a speech that cut through the noi...
23 Tammi 25min
How to Compete for Attention in a Distracted World
Send us a note about this episode. We'll reply and thank you on a future episode PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is wha...
20 Tammi 22min
