Communications Needs a New Compass
As a communications professional you’re operating in the most complex information environment in history. Misinformation. Disinformation. AI generated deepfakes of executives saying things they never ...
30 Kesä 22min
The “Transmission” Problem in Public Relations
Communications has always been built around a sender mentality. We decide what people need to know, we package it, we push it out. That model came from journalism and broadcasting, three networks, ele...
23 Kesä 20min
Choice Architecture: The Framework You're Already Using
Every communications campaign you have ever built had a choice architecture inside it. The order you sequenced your calls to action. The option you listed first in a petition. The default you set in a...
16 Kesä 17min
Stories and Strategies Trailer
Recognized as the most listened-to PR podcast in the World by Podchaser, Goodpods, and data from Rephonic. Also recognized as one of best Independent Interview podcasts by the Ear Worthy Newsletter ht...
13 Kesä 52s
The Case for Good Journalism in Today’s World
“Journalism is dead.” You've heard it. You've probably said it. And honestly, the evidence seems pretty hard to argue with. Newsrooms gutted, trust in tatters, cable news turned into a gladiator sp...
9 Kesä 21min
Why Public Relations May Be the Secret Weapon in AI Search
Every PR professional has sat in a meeting where leaders ask you to “show up in AI” Here’s the problem. The AEO/GEO industry has built an entire measurement apparatus around citations… the moment an A...
2 Kesä 19min
The Human Blind Spot in Crisis Communications
There is a prayer that crisis communicators have been quoting for decades. “Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know ...
26 Touko 20min
The History of Color
This episode first published in April, 2021 We haven't always seen color the same way. Pink used to be for men. Blue for women. People HATED colorful outfits when they first emerged. One aristocrat co...
25 Touko 22min
