
Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?
"_Africa is a resource-rich continent, specialising in fuel, mineral and agricultural exports… [It] exports proportionally more primary products than most other regions… However, African countries cur...
13 Syys 20231h 1min

Ep.034 - MUSTARD journey update - venture launches, raising and 'Barbie budgets'!
Andrew and Ndubuisi use this episode to expose the goings on behind the scenes at MUSTARD. They take stock, reflect on the team’s growth to date, and outline some of the plans for venture launches and...
9 Elo 202356min

Ep.033 - Dev agency "investor" models: the beef between founders and engineers
As the cost of engineers has risen and stable apps have become more important to early startup success, surely the growth of dev agencies allowing founders to pay for product builds with equity instea...
2 Elo 202351min

Ep.032 - Can celebrity appeal and money beat narratives in our attention economies?
In today’s attention-focused commercial landscape does a celebrity co-founder or investor guarantee success? Would Mo Salah and an Egyptian startup equal global success? If so, why did Beyonce - one o...
26 Heinä 202352min

Ep.031 - The hero’s journey: how founders and Africa can use it to their advantage
We have all experienced and been made aware of the hero’s journey story arc, whether or not we have actually yet come across its name. Its story outline is present in the films we’ve watched, the book...
19 Heinä 202350min

Ep.030 - How we think narratives can play a key role in capital raising
Despite what some might eloquently pronounce in a TED talk, when it comes to the nitty-gritty of raising capital, is there any place for something as ‘airy-fairy’ as narratives?Speak to enough founder...
12 Heinä 202354min

Ep.029 - Do we struggle to picture Africa in a global setting, and does this hold Africa back?
What comes to our minds when someone mentions “Africa”? Assuming most have moved past thoughts of Band Aid, have these been replaced with those that are more commercial in nature? Are there any inspir...
5 Heinä 202358min

Ep.028 - What are ‘authentic’ brands, and how are Africans relating with them?
The term ‘authentic brand’ has become a cliche over the last two decade or so, to the point that some imply that most brands that were built beforehand were and are lacking in it. But does anyone ever...
28 Kesä 20231h 2min



















