Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard

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Jaksot(45)

Revisited 001 - How we came to believe in narratives

Revisited 001 - How we came to believe in narratives

How did a group of engineers go from thinking “if you build it they will come”, to “a brand is more important than the product”? In light of Ndubuisi’s recent interview with FLO London, we are revisit...

20 Helmi 202342min

Ep.012 - What can the FTX scandal tell us about the power of narratives?

Ep.012 - What can the FTX scandal tell us about the power of narratives?

Although the primary concern surrounding the FTX scandal must be its team’s mismanagement and alleged fraud, is there also something we can learn from it about the influential power of stories and per...

13 Helmi 202357min

Ep.011 - Could Africa's celebrities and startups combine to dominate?

Ep.011 - Could Africa's celebrities and startups combine to dominate?

Africa’s biggest brands today are not companies, but rather individuals in the areas of music, film, sports and entertainment, who have built large audiences and influence both inside and outside of t...

6 Helmi 202358min

Ep.010 - Are young & successful founders the real unicorns?

Ep.010 - Are young & successful founders the real unicorns?

Most successful founders are older than we think. The average age of those who founded the world's fastest growing tech companies is 45, and statistics show us that the likelihood of a founder’s succe...

30 Tammi 202352min

Ep.009 - ChatGPT and the philosophy of work and general AI

Ep.009 - ChatGPT and the philosophy of work and general AI

Andrew and Ndubuisi discuss the presently popular application and talking point: Open AI's Chat GPT. They explore their thoughts on Chat GPT the application, the philosophy of artificial intelligence,...

23 Tammi 20231h 3min

Ep.008 - Adam Neumann: the power of storytellers; lines between blagging and belief

Ep.008 - Adam Neumann: the power of storytellers; lines between blagging and belief

Andrew and Ndubuisi discuss A16z’s $350m investment in Adam Neumann’s Flow venture in August 2022, and the uproar it caused in the media landscape. The two explore reasons why Adam was able to raise a...

16 Tammi 202355min

Ep.007 - Could an African brand be both 'genuine' & global?

Ep.007 - Could an African brand be both 'genuine' & global?

Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be legitimately "African", or ...

13 Heinä 202246min

Ep.006 - What's behind our name & Africa focus?

Ep.006 - What's behind our name & Africa focus?

Ndubuisi and Andrew sit down in this episode to discuss the passion and faith that initially led them to entrepreneurship in the Africa space, and continues to drive them in difficult times. A good an...

6 Heinä 20221h 4min

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