Reframed by Mustard
Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard

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Ep.019 - Building global brands for Africa: our reflections so far

Ep.019 - Building global brands for Africa: our reflections so far

About a year into us launching our idea-stage investment vehicle to build the first global consumer tech brands to stem from Africa, Ndubuisi and Andrew take stock and speak frankly on some of the iss...

26 Huhti 20231h 7min

Ep.018 - Telling Nigeria’s fighting story to the world through Dambe

Ep.018 - Telling Nigeria’s fighting story to the world through Dambe

If you know your combat sports you would have likely heard of Mixed-Martial Arts (MMA), one that has been made globally popular by the UFC, which was only founded in 1993. Alongside MMA, there are oth...

19 Huhti 20231h 3min

Ep.017 A decade (or so) of Africa VC - the story behind the stats

Ep.017 A decade (or so) of Africa VC - the story behind the stats

In this week’s episode we speak about Africa VC data and stories with Abraham Augustine, a blogger, researcher and senior reporter at TechCabal, the Lagos-based online publication chronicling innovati...

12 Huhti 20231h 36min

Revisited 002 - Why is design rarely considered in Africa?

Revisited 002 - Why is design rarely considered in Africa?

This week we are revisiting one of our oldest and most listened to podcasts “Why is design rarely considered in Africa?”, to breakdown our arguments segment by segment.Most would admit that the brands...

3 Huhti 202349min

Ep.016 - What is a venture’s most important asset? Its people, product or brand?

Ep.016 - What is a venture’s most important asset? Its people, product or brand?

Although many say that people are the lifeblood of any business, do our conscious actions in this area tend to match our words? Michael Seibel, co-founder of Twitch, stated that he only unlearned and ...

27 Maalis 20231h 21min

Ep.015 - Brands in Nigeria, brands in Africa - does the reality match the rhetoric?

Ep.015 - Brands in Nigeria, brands in Africa - does the reality match the rhetoric?

“As was the case at the turn of the decade, there remains a stronger enthusiasm for building African brands. But the rhetoric doesn’t match the reality.” This was stated in 2020 by Thebe Ikalafeng, fo...

20 Maalis 202355min

Ep.014 - Fast-growing millennial water brands and flying pigs!

Ep.014 - Fast-growing millennial water brands and flying pigs!

Although it was only founded in 2018, Liquid Death - an irreverent beverage brand that sells one product: mineral water - quickly grew to be valued at $700m with $130m in revenue by the end of 2022. G...

13 Maalis 202354min

Ep.013 - Attention economy: is there something going on with celebrities and private equity?

Ep.013 - Attention economy: is there something going on with celebrities and private equity?

Kim Kardashian took the unprecedented move to co-found a PE firm in September 2022. Within six months we've seen at least two other celebrities - former NBA and tennis stars Carmelo Anthony and Venus ...

6 Maalis 202352min

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