Talking Tactics
Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.
 Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.

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Ep. 5: Grow Your Followers With Student Stories

Ep. 5: Grow Your Followers With Student Stories

Gustavo Segui combined two foundational principles: 1) What systems are already in place that we could leverage? and 2) How do we make students the protagonists of their own stories? Find out how he a...

25 Heinä 202324min

Ep. 4: Preventing summer melt with focused post-deposit emails

Ep. 4: Preventing summer melt with focused post-deposit emails

Darcy Porter, Associate Director of Communications and Content Strategy at SUNY Brockport, shares how she worked together with the enrollment team to re-imagine the post-deposit email communication se...

11 Heinä 202326min

Ep. 3: Saving a Master’s Program With a Simple Paid Keyword Change

Ep. 3: Saving a Master’s Program With a Simple Paid Keyword Change

Shane Baglini, Senior Director of Marketing and Recruitment for the Division of Graduate and Continuing Education at Muhlenberg College joins the show to share how a simple paid keyword change saved a...

27 Kesä 202318min

Ep. 2: Boosting Admissions Social Content Views with an Intern

Ep. 2: Boosting Admissions Social Content Views with an Intern

Jacqueline Rowe, Senior Enrollment Communications Coordinator at Stony Brook University, shares how her team increased views on their admissions social content with less effort. By hiring an admission...

13 Kesä 202332min

Ep. 1: Maximize Your Prospect Data with a Two-Step RFI Process

Ep. 1: Maximize Your Prospect Data with a Two-Step RFI Process

Jackie Vetrano, the Assistant Director of MBA Prospect Management & Marketing at Kenan-Flagler Business School at UNC, shares how the school implemented a clever two-step request-for-information form ...

30 Touko 202332min

Talking Tactics [Trailer]

Talking Tactics [Trailer]

Hello higher ed!Tell me if this happens to you…any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring. Yet, the strategies and results we see are ofte...

25 Touko 20231min

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