AI's Impact on Advertising: Insights of Charlie Neer from MiQ
In this episode, Charlie Neer, co-CEO of MiQ, discusses the impact of AI on the advertising industry, focusing on the launch of Sigma, MiQ's AI-powered platform. He highlights the need for centralizat...
24 Heinä 202514min
Creativity Is the New Performance with Meredith Brace from TripleLift
In this episode sponsored by TripleLift, Meredith Brace, CMO of TripleLift, discusses the vital role of creativity in advertising, particularly in the context of commerce and CTV. She shares her journ...
29 Touko 202510min
Not Just TV Anymore- Storytelling That Converts with Vinny Rinaldi from The Hershey Company
In this episode, Vinny Rinaldi, Vice President of Media and Marketing Technology at Hershey, discusses the evolution of creative storytelling in Connected TV (CTV) compared to traditional television. ...
22 Touko 202510min
The Power of Creative with Alexis Gossard from Bayer
In this episode, Alexis Gossard, Senior Manager of Media Strategy at Bayer, discusses the critical role of creative in advertising, the signs of bad creative, and the importance of rigorous testing an...
15 Touko 202514min
Personalized Paths in Retail Media with James Trott
In this episode sponsored by TripleLift, James Trott, Senior Director of Global Addressable Media at Coca-Cola, discusses the growth of retail media networks and their benefits for consumers, retailer...
8 Touko 202514min
From rooftops to bathtubs, from content to identity - Viant is doing it right
We stopped by Viant Technology’s suite where the vibes and signals were strong as usual. Jon Schulz, CMO of Viant, kicked it off with a clear message that this year isn’t just going to be bigger, it’s...
5 Touko 20257min
Proven power. Big disruption coming with EXTE
When Divine Intervention Hits Different… Sometimes, the universe (or maybe AdTechGod ®️) puts the right people in the right room at the right time. Matthew C. Doherty, CEO of EXTE North America, an...
5 Touko 202513min
Streaming Just Got Simpler - Thanks to FreeWheel
David Dworin and Soo Jin Oh dropped in to announce FreeWheel’s new Streaming Hub a fully integrated platform built to simplify how publishers manage and monetize streaming and TV inventory. From cutt...
5 Touko 202511min
