Albertsons’ Brian Monahan on turning shopper data into retail media gold
In conversation with The Big Impression, Brian Monahan, SVP of retail media at Albertsons Media Collective, explores how shopper insights, creative storytelling and omnichannel strategies intersect. H...
17 Joulu 202529min
Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight
CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company....
10 Joulu 202520min
Kate Wik, the CMO of Las Vegas, on marketing an iconic city
Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode TranscriptPlease note, this transcript may contain mino...
3 Joulu 202528min
Formula 1’s Emily Prazer on revving up American enthusiasm through an ‘always-on dynamic’
Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport’s hold on Americans with year-round content and venue in Las Vegas. Episode TranscriptPlease note,...
19 Marras 202526min
Peggy Roe on redefining the travel journey — from loyalty to living a life well-traveled
Discover how Marriott International is transforming travel through personalization, commerce media and its new Media Network. EVP Peggy Roe shares insights on helping guests live a life well-traveled....
12 Marras 202526min
Godiva’s Ahad Afridi on marketing chocolate as an everyday indulgence
Ahad Afridi, CMO for the Americas at Pladis, owner of Godiva, shares how the legacy chocolate house’s “hundred-year reboot” is reshaping the brand for a new generation of snackers, particularly millen...
29 Loka 202521min
The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
In late September, The Guardian launched its first major U.S. marketing campaign, featuring the tagline “the whole picture.” It’s a bold statement of intent from the 204-year-old news organization aim...
22 Loka 202524min
Michael Rubenstein on Building Firsthand, AI, and the Future of Ad Tech
Mike O’Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about in...
15 Loka 202538min
