Samsung’s Allison Stransky on the future of AI in the home — and beyond
On the latest episode of The Big Impression podcast, Samsung’s Allison Stransky discusses the company’s new AI-focused campaign, “Your Home Speaks You.” She explains the importance of conveying how Sa...
1 Loka 202528min
Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces
On the latest episode of The Big Impression, Nestlé’s Antonia Farquhar talks about striking unexpected partnerships, like KitKat with Formula One, to keep the 90-year-old chocolate brand fresh. It’s p...
24 Syys 202520min
Roku’s Sarah Harms on building the future of CTV advertising
Connected TV is no longer just a buzzword in the ad world — it’s where the industry is being reinvented. Audiences aren’t just watching differently; they’re shopping, engaging, and co-viewing in ways ...
17 Syys 202516min
People Inc.’s Jonathan Roberts on the untapped power of content
Cookies are out, context is in. People Inc.’s Jonathan Roberts joins The Big Impression to talk about how America’s biggest publisher is using AI to reinvent contextual advertising with real-time inte...
10 Syys 202527min
Spotify’s Brian Berner on the ‘untapped’ potential of audio
Spotify’s Brian Berner joins The Big Impression to talk about how brands are looking for speed, flexibility and smarter ways to connect with audiences. Hosted by Simplecast, an AdsWizz company. See...
27 Elo 202524min
State Farm’s Patty Morris on pulling off an NFL crossover in less than two days
Taylor Swift and Travis Kelce’s relationship was still only a fresh rumor in 2023, when State Farm brought together Travis’ mother, Donna Kelce, and Jake from State Farm at an NFL game.On a new episod...
13 Elo 202524min
Diageo’s Sophie Kelly on why great brand-building starts offline
In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou t...
6 Elo 202513min
Kinective Media’s James Rothwell on United’s sky-high media ambitions
In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what’s changed since launch — from major brand...
30 Heinä 202522min
