Unilever’s Ryu Yokoi on Dove’s sweet-smelling campaign
This week, we’re talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows u...
23 Heinä 202515min
SAP’s Tim Hoppin on why emotional storytelling belongs in B2B
B2B marketing has long been stuck with a somewhat boring reputation: rational, buttoned-up and forgettable. Tim Hoppin is on a mission to change that. As chief brand and creative officer at SAP, he’s ...
16 Heinä 202517min
Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves
With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.But according to Ji Heon Kim, Valnet’s...
19 Kesä 202528min
Gallo Winery’s Amy Lund on bringing wine to the NFL
In this episode of The Current Podcast, hosts Damian Fowler and Ilyse Liffreing sit down with Amy Lund, VP of integrated marketing and corporate communications at E. & J. Gallo Winery, to talk about B...
11 Kesä 202530min
CNN International Commercial’s Rob Bradley on evolving a legacy media company
In this episode of The Current Podcast, we’re joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broad...
4 Kesä 202528min
Chuck E. Cheese’s Melissa McLeanas on becoming a media network for families
Chuck E. Cheese's Melissa McLeanas joins hosts Damian Fowler and Ilyse Liffreing on The Current Podcast to discuss how Chuck E. Cheese is leveraging its iconic IP for the streaming era, what advertise...
21 Touko 202528min
PayPal’s Jenna Griffith on building a media business from transaction data
Jenna Griffith, VP of global ad operations at PayPal, shares how the fintech giant is using shopper insights to power a new kind of media network. Hosted by Simplecast, an AdsWizz company. See pcm.ad...
14 Touko 202522min
DSW’s Sarah Crockett on building a flexible brand for unpredictable times
One year into her role as global CMO at Designer Shoe Warehouse (DSW), Sarah Crockett is reimagining how the legacy retailer shows up for today’s consumer — across 500 stores, an upgraded e-commerce e...
7 Touko 202528min
