The Media Spend Skim
Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?
19 Maalis 34min
The Year CTV Goes Full-Funnel
2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the i...
12 Maalis 33min
Will The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors ...
5 Maalis 44min
Feeding A DSP With Shopper Data
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients' money.
27 Helmi 43min
Gold Medal CTV
The Winter Olympics show us how far streaming live sports has come – and also how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and...
19 Helmi 33min
The Chatbot Ad Platform
OpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.
12 Helmi 38min
The Publisher Path Through AI
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the at...
5 Helmi 40min
The Prebid Episode
Prebid is on a roll. It will take charge of a seller agent, part of AdCP. Amazon's integration with Prebid is in beta. But there's one sticky point: Microsoft is not going to cache video ad creatives ...
30 Tammi 39min
