The Remedies Edition
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears...
4 Syys 202533min
Will AI Companies Pay Publishers?
Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they'll receive what they a...
28 Elo 202535min
Remedying A Monopolistic Ad Server
We've got the witness list for the remedy phase of the Google antitrust trial, which starts in September. Learn what changes Google could be forced to make to its ad server and exchange in order to ma...
21 Elo 202529min
When The Trade Desk Dips, Ad Tech Drops
The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company's Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI sear...
14 Elo 202535min
Ad Tech Goes To Court, OpenX v. Google Edition
OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.
7 Elo 202531min
Not So Long, Solimar
Change can be bumpy. From The Trade Desk's Solimar-to-Kokai transition to Nielsen's transition to its Big Data + Panel offering, we go inside customers' challenges with these two transforming platform...
31 Heinä 202533min
Transparent Non-Transparency
Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of "trans...
23 Heinä 202533min
Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
17 Heinä 202544min
