Buying Ads In The Rabbit Hole
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare's AI bot blockers provide a salve for dig...
10 Heinä 202535min
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that's political or ideological. With Ad Fontes CEO Vanessa Ote...
26 Kesä 202539min
The Human Cannes
From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry's application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.
23 Kesä 202528min
The Ad Agency Washing Machine
In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media's prediction th...
13 Kesä 202533min
What Does It Mean To Be All In On AI?
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
5 Kesä 202536min
It's A Wrap On The Prebid Race
Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
29 Touko 202539min
Prog IO Live: AI, But With A Human Gut Check
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
23 Touko 202532min
The AI Imperative Behind GroupM's "Restructuring"
GroupM is in the middle of "restructuring," as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
15 Touko 202535min
