J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League
Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such as Japan’s J League, grows its brand and status. They also discuss the impact that European superstars such as Andrés Iniesta had on the league's reputation outside Japan, the league's ground-breaking rights deals and the vision for growth and expansion in the future. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
8 Helmi 202225min
Media.Monks - How brands can work with women’s football
We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we're speaking to Nora Henriksson head of sport and managing director at Media.Monks. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
18 Tammi 202238min
Inter Milan - Rebranding the club for the digital age
We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of the most iconic clubs in European football. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
4 Tammi 202229min
Peter Crouch - Growing his brand and social media in football
Peter Crouch talks about his work with Dulwich Hamlet and how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a pro in the 1970s. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
14 Joulu 202124min
Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football
20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - their annual day of messaging that sport is everyone's game! Ahead of the 2021 campaign Alex Manby spoke to Erin Williams, sport engagement manager for Stonewall, about this year's 'Lace Up and Speak Up' campaign, the impact that Rainbow laces are having on the acceptance of LGBTQ+ communities in sport and how Premier League stars like Jordan Henderson and Conor Coady has helped grow awareness around the globe. You can find out more about the work Stonewall do and Rainbow Laces Day via: https://www.stonewall.org.uk/our-work/campaigns/rainbow-laces The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
8 Joulu 202136min
World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood
Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as its own sporting entity, the value of social media in reaching and engaging with new and existing audiences and how the WFFA works with brands around the world to deliver campaigns. You can find more on the WFFA here: https://thewffa.org The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
17 Marras 202134min
Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings
We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsorship in football. Guus discusses how both parties have kept that relationship fresh in an ever-changing footballing landscape. He also talks about how Philips assist PSV from a footballing perspective by exploring new technologies and why the brand made the decision to give up its long-standing shirt sponsorship deal. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
3 Marras 202133min
Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy
This episode of the Footballco Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin layer of polyester that sparks so much passion amongst fans. Alex Manby sits down with former Puma and Umbro designer Rob Warner to chat about his experiences working with teams like England and Manchester City, his role in one of the most controversial kits of all time and what it is like pitching ideas to football legends like Hristo Stoichkov. The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.
20 Loka 202150min
