A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)
Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs, fi...
15 Syys 36min
The Most Human Marketing Channel Left (with Erica Bonser)
As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins...
8 Syys 28min
As Content Gets Cheap, Credibility Gets Expensive
It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becom...
1 Syys 12min
What If You Can’t Prove Your Marketing Worked?
What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing, brande...
25 Elo 57min
Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)
This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy. Other sources...
20 Elo 10min
[Replay] The LinkedIn Algorithm Is Basically a Party
LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk about, who should care, and what deserves distribution...
18 Elo 11min
[Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)
AI is new, yet somehow it’s already exhausting. Marketers are under constant pressure to adopt more tools, track more things, rethink their strategies, figure out AI visibility, and generally become s...
11 Elo 35min
5 Things That Make an Idea Stick
Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stick.Today, we dive into the difference between conten...
4 Elo 13min
