The Beige of Marketing
Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them ...
21 Huhti 10min
A Playbook for Shaping What the Internet Says About You
Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step ...
14 Huhti 11min
Why Better Attribution Won’t Fix Your Measurement Problem
A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.In this episode, I argue that those are two different jobs. Attribution tends to reward the c...
7 Huhti 11min
ZCM Field Notes: Search Is Now an Evidence Game (Ugh, Thanks, AI)
Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search. I'm breaking down 3 key pieces:Ross Simmonds of Foundation Inc shows how Reddit influences buyer discovery ea...
2 Huhti 11min
The Difference Between Fine and Good
A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good.In this episode, I make the case for a higher bar: ...
31 Maalis 10min
From Old-School SEO to Zero Click Marketing (with Brendan Hufford)
My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why...
24 Maalis 28min
Where Zero Click Marketing Happens
Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?In this episode, I break down the four environments where Zero Click Mark...
19 Maalis 11min
ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)
ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unoffici...
16 Maalis 7min
