Zero Click Marketing for Your Mom
The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citing my recent NPR appearance an...
28 Heinä 8min
Why You (Probably) Don’t Need Another Marketing Channel
Good marketing is not about doing more. I explain why every channel creates an ongoing obligation, how opportunity cost shapes modern marketing, and the three filters to decide what deserves time, ene...
21 Heinä 7min
How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)
This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your Genius, to discuss podcasting a...
14 Heinä 25min
Trust Is the New SEO: Marketing in the AI Era (with Kevin Indig)
I chat with my buddy Kevin Indig about what he’s learning in his AI research, along with generative engine optimization, and user behavior in tools like ChatGPT, Gemini, Perplexity, and Google AI Mode...
7 Heinä 30min
AI Doesn't Just Create Demand. It Nurtures It.
In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument that AI visibility isn’t just an SEO issue — it al...
30 Kesä 13min
What If AI Visibility Is a Mirror?
When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal something about how the market ...
23 Kesä 20min
Public Speaking is the Ultimate Zero-Click Marketing (with Jay Acunzo)
What if the best marketing doesn’t drive a click at all — but makes people seek you out?I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to buil...
16 Kesä 36min
ZCM Field Notes: 68% of Google Searches Now End Without a Click
Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, t...
10 Kesä 11min
