How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli
Ad Age Insider12 Des 2025

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their odds for next year's competition as well as a rundown of takeaways from this year's group of brands that might be useful for your 2026 marketing strategy.

Plus, a look inside the Kansas City Chiefs' play to become the top Christmas NFL team, with key strategy takeaways from CMO Lara Krug. And the latest on Warner Bros. Discovery's sale saga.

Dig deeper on the topics mentioned in this week's episode:

~Garage Beer is Ad Age's 2025 Marketer of the Year

~Listen to Ad Age's Marketer's Brief podcast

~Vote for 2025's biggest brand fail

~Vote for the best ad campaign of 2025

~Share your 2026 ad industry predictions with Ad Age

Episoder(184)

Frances Webster, co-founder and CEO, Walrus

Frances Webster, co-founder and CEO, Walrus

Launched in 2005 in the ashes of Mad Dogs and Englishmen, Walrus is a fiercely independent shop that's worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus wit...

18 Okt 201823min

Andrew McKechnie, chief creative officer at Verizon

Andrew McKechnie, chief creative officer at Verizon

For the past 18 months, Andrew McKechnie has been building Verizon's in-house agency, 140. It's no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Stil...

11 Okt 201838min

Jon Steinberg, Cheddar founder

Jon Steinberg, Cheddar founder

After a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that's precisely what Jon Steinbe...

4 Okt 201832min

Refinery29's Philippe von Borries and Piera Gelardi

Refinery29's Philippe von Borries and Piera Gelardi

As two of the four co-founders of media and entertainment company Refinery29, Philippe von Borries and Piera Gelardi have used a pro-women, taboo-shattering ethos to build a behemoth catering to the i...

27 Sep 201837min

Nick Brien, CEO Americas of Dentsu Aegis Network

Nick Brien, CEO Americas of Dentsu Aegis Network

"We're not in the advertisement business. We're in the engagement business," says Nick Brien, CEO of Dentsu Aegis Network Americas. The advertising company was formed in 2013 to manage parent company ...

20 Sep 201835min

Studio 71 co-founder Reza Izad

Studio 71 co-founder Reza Izad

Chances are, even if you are an avid consumer of short form streaming videos, you've never heard of Studio 71. But you've seen their work — or at least your kids have. From Canadian YouTube superstar ...

13 Sep 201837min

Wondery founder and CEO Hernan Lopez

Wondery founder and CEO Hernan Lopez

When Hernan Lopez left his post as president and CEO of Fox International Channels in 2016 to launch a podcast company people asked him a straightforward question: Are you nuts? But he saw parallels b...

6 Sep 201829min

Sub Rosa founder Michael Ventura gets empathic

Sub Rosa founder Michael Ventura gets empathic

Michael Ventura wrote the book on empathy. Literally. The founder of the New York strategy and design consultancy Sub Rosa is a multi-hyphenate. When he's not advising a portfolio of Fortune 500 clien...

30 Aug 201832min

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