How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli
Ad Age Insider12 Des 2025

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their odds for next year's competition as well as a rundown of takeaways from this year's group of brands that might be useful for your 2026 marketing strategy.

Plus, a look inside the Kansas City Chiefs' play to become the top Christmas NFL team, with key strategy takeaways from CMO Lara Krug. And the latest on Warner Bros. Discovery's sale saga.

Dig deeper on the topics mentioned in this week's episode:

~Garage Beer is Ad Age's 2025 Marketer of the Year

~Listen to Ad Age's Marketer's Brief podcast

~Vote for 2025's biggest brand fail

~Vote for the best ad campaign of 2025

~Share your 2026 ad industry predictions with Ad Age

Episoder(185)

Sub Rosa founder Michael Ventura gets empathic

Sub Rosa founder Michael Ventura gets empathic

Michael Ventura wrote the book on empathy. Literally. The founder of the New York strategy and design consultancy Sub Rosa is a multi-hyphenate. When he's not advising a portfolio of Fortune 500 clien...

30 Aug 201832min

How Terry Young, CEO of Sparks & Honey, is mapping culture

How Terry Young, CEO of Sparks & Honey, is mapping culture

When Terry Young founded the agency Sparks & Honey in 2012, it was billed as a "next-generation" agency that really gets culture. Last month the Omnicom shop announced that it was — you guessed it — r...

23 Aug 201830min

USA Today Network CRO Kevin Gentzel

USA Today Network CRO Kevin Gentzel

A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other. The USA Today Network has ma...

16 Aug 201838min

Arnold Worldwide CEO Kiran Smith

Arnold Worldwide CEO Kiran Smith

On the first day of her job as CEO, Kiran Smith broke her left foot. What could easily be interpreted as a bad omen turned out to be a blessing in a cast: Smith says the boot she's had to wear these p...

9 Aug 201825min

Carla Serrano,  CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications

Carla Serrano, CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications

Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company's CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes...

3 Aug 201824min

Bill Holiber, President & CEO of US News

Bill Holiber, President & CEO of US News

For a publication with "news" in its title US News doesn't focus much on what's happening in the papers these days. Formerly known as US News and World Report, the publisher is perhaps best known to t...

18 Jul 201832min

Maria Bartiromo, Fox Business

Maria Bartiromo, Fox Business

The Fox Business anchor joined the "Ad Lib" podcast before her news-making interview with President Trump last week. Here, Bartiromo discusses her evolution from a CNBC pioneer—where she was the first...

10 Jul 201846min

Mark DiMassimo, CEO of DiMassimo Goldstein

Mark DiMassimo, CEO of DiMassimo Goldstein

With 22 years heading up an independent agency under his belt, DiMassimo Goldstein's Mark DiMassimo believes traditional advertising's days are numbered. Of course, he would say that. A long-ago JWT c...

5 Jul 201833min

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