471. Is LinkedIn Premium worth it?

Postbag

Does the industry setting matter on your profile?

Christopher Johnson (voice note)

LinkedIn industry options help page

Fake accounts with similar headlines?

LB Brittingham

I'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insider knowledge/meme? Kind of like newbies to Threads don't understand the rage bait from fake accounts when they first get there. I'm wondering if the same thing happens on LinkedIn.

LinkedIn release a community report twice a year and the latest one covers January to June 2025. They say they've stopped 61.2M fake accounts at registration. 22.2M have been restricted proactively before reports were needed by members, and only 385,900 accounts were restricted following member reports. If you suspect you see a fake account, you can report it via the More button on their profile.

Main topic: Is Premium worth it?

I joined in May 2021, paying £399.90+VAT. That's £479.88 per year or ~£1.31 per day. Here's what you get on Premium Business:

• Unlimited People browsing and searching
• Who viewed your profile over 90 days
• 15 InMails per month
• Custom CTA button
• LinkedIn Learning
• Open Profile
• Rotating banner
• Feature content at top of profile
• Enhanced Services panel
• AI features
• Gold badge
• Perks, currently including 3 months of free YouTube Premium and Spotify Premium

You might get a discount to stay when trying to cancel Premium, but I'm not offered that.

LinkedIn now has 100 million verified members, and Zoom will soon show your LinkedIn verification badge.

Some interesting videos to check out on YouTube:

• Rory Sutherland Behavioural Science & Marketing Q&A ~1h
• Algorithmic bias discussion ~1h 30m
• Lynnaire Johnston and Mark Williams ~1h 10m

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