#10 The AI Agent Age In News: Why Ippen Media Built a Lab for the Future of Journalism. Markus Franz at Ippen Media

#10 The AI Agent Age In News: Why Ippen Media Built a Lab for the Future of Journalism. Markus Franz at Ippen Media

What happens when you give local newsrooms its own AI lab — and build tools that think with you, not just for you?

In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise is joined by Markus Franz, CTO at Ippen Media — Germany’s largest local journalism network — to explore how AI agents, adaptive content, and experimentation culture are shaping the future of journalism.

Markus shares the story behind building Ippen’s internal AI lab, the kinds of projects they run, and why curiosity, speed, and a willingness to fail (fast) are critical for transforming legacy newsrooms. From ambient intelligence and elastic content to the evolving role of journalists as navigators, this is a conversation full of bold ideas and practical insight.

🎧 Topics we cover:

  • What AI agents actually do in a newsroom

  • Why the future has no buttons — just voice

  • How Ippen’s lab team drives experimentation (and when they hand it off)

  • Adaptive content vs. elastic content (and why it matters)

  • How AI can help local journalism be faster, cheaper, and more relevant

  • Building tools for the audience — not just the journalist

  • The one trait Markus looks for in every lab hire

Plus: If you dropped him in a struggling newsroom with just a laptop and Wi-Fi, Markus reveals exactly what he’d build first.

Whether you’re thinking about personalization, newsroom transformation, AI strategy, or culture change — this is your front-row seat to the experimental edge of European journalism.

🎧 Subscribe to Insight Shapes News for conversations on the future of journalism, product thinking, and the strategies shaping the media industry.

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Episoder(18)

#18 INMA Berlin, Die Zeit, Media Pioneer, and Why Trust Is the Only Advantage Left. Tarjei Gilbrant at Kilkaya

#18 INMA Berlin, Die Zeit, Media Pioneer, and Why Trust Is the Only Advantage Left. Tarjei Gilbrant at Kilkaya

What happens when two people who talk before every episode finally sit down in front of a microphone together?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise is joined by...

22 Mai 34min

#17 Introducing Personalization Where the Newsroom Usually Says No — At the Top of the Homepage. Ivar Krustok & Tarmo Paju, Delfi Estonia

#17 Introducing Personalization Where the Newsroom Usually Says No — At the Top of the Homepage. Ivar Krustok & Tarmo Paju, Delfi Estonia

Content Personalization in news products has typically been placed in low-risk areas—below articles or in separate recommendation modules further down on the page.What happens when it is introduced hi...

9 Apr 1h 44min

#16 Technology Is No Longer Neutral. Why Infrastructure Is Becoming a Strategic Risk for News Companies. Endre Dingsør at Choose European

#16 Technology Is No Longer Neutral. Why Infrastructure Is Becoming a Strategic Risk for News Companies. Endre Dingsør at Choose European

Technology used to feel neutral. Infrastructure choices were seen as operational decisions handled by IT teams. That assumption is now being challenged.In this episode of Insight Shapes News by Kilkay...

12 Mar 49min

#15 The Leadership Model in Newsrooms Is Broken. What Needs to Change? Jeremy Clifford at Chrysalis Leadership

#15 The Leadership Model in Newsrooms Is Broken. What Needs to Change? Jeremy Clifford at Chrysalis Leadership

What does it take to lead journalists through uncertainty, resistance, and constant change?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Jeremy Clifford, fo...

23 Feb 1h 4min

#14 Algorithms vs Editors: Who Decides What You Read at Scale? Christoph Schmitz at Schibsted

#14 Algorithms vs Editors: Who Decides What You Read at Scale? Christoph Schmitz at Schibsted

How should personalization work in journalism when trust, fairness, and editorial responsibility are at stake?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with ...

5 Jan 1h 10min

#13 All-In on News Subscriptions. How Süddeutsche Zeitung Plans to Fund Journalism by 2030. Dominic Grzbielok at Süddeutsche Zeitung (SZ)

#13 All-In on News Subscriptions. How Süddeutsche Zeitung Plans to Fund Journalism by 2030. Dominic Grzbielok at Süddeutsche Zeitung (SZ)

Why do people really pay for news in 2025 — and what keeps them paying month after month?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Dominic Grzbielok,...

24 Nov 20251h 10min

#12 Trust in Numbers: How Shared Data Makes Publishers Stronger Together. Bente Håvimb at MBL (Medietall)

#12 Trust in Numbers: How Shared Data Makes Publishers Stronger Together. Bente Håvimb at MBL (Medietall)

What happens when competitors share their most sensitive numbers — and build one common truth instead of competing dashboards?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Ri...

24 Sep 202546min

#11 The News Homepage that wanted to be Smart. Dana Schlüenzen at Hamburger Morgenpost (MOPO)

#11 The News Homepage that wanted to be Smart. Dana Schlüenzen at Hamburger Morgenpost (MOPO)

When 80% of homepage clicks happen in the very top rows, this is exactly where personalization has the biggest impact. At the same time, publishers face declining traffic from social platforms and sea...

27 Aug 202544min

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