Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they face as the CMO role continues to fundamentally change. From the increasing complexity of AI innovation to how agencies are struggling to differentiate innovation and consumers' hunger for simplicity, hear how 2026 predictions are actually taking shape.

Also, what Google's new agentic commerce framework means for brands and lessons on how to get the most out of TikTok Shop.

Dig deeper on the topics mentioned in this week's episode:

~Top marketing takeaways from CES 2026

~Trending topics at NRF's Big Show 2026

~5 tips for selling on TikTok Shop

~Track 2026 Super Bowl ads

~Buy tickets for Ad Age's NextGen Marketing Summit

~Listen to the Marketer's Brief podcast

Episoder(191)

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Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff

Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff

Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and ho...

31 Okt 202524min

Best Halloween ads 2025, with Tim Nudd

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Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why ...

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Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identif...

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Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. H...

10 Okt 202521min

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies...

3 Okt 202514min

Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

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Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics t...

30 Sep 202515min

Future-proof your marketing career: Ad Age Future of Advertising 2030

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Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite rol...

26 Sep 202512min

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