How Another World Built the Largest VR Arcade Network in the World, with CEO Vasily Petrenko
Bob sits down with Vasily Petrenko, CEO of Another World, the free-roam VR arcade network that has grown to roughly 400 signed partners in 50 countries, with more than 300 locations open and another h...
19 Aug 56min
How to Launch a VR Game Like a Movie: The Abyss: Vault Marketing Playbook with Hololabs
Part 2 of the Hololabs deep dive gets tactical. Brett Gaylor (Hololabs) and the team at One Net Marketing walk operators step-by-step through the launch playbook for Abyss: Vault's "Rebellion First Wa...
10 Aug 59min
What Happens When Theme Park Designers Build a VR Arcade Game? Inside Hololabs' Abyss: Vault
What happens when a theme park design studio builds a VR arcade game? Bob Cooney hosts the team from Hololabs — the Victoria, BC studio behind gameplay and AR for Mario Kart: Bowser's Challenge at Uni...
3 Aug 1h 1min
Immersive Cinema Deep Dive: Cosm, The Sphere, and 5,000 Empty Movie Theaters - with Lance Loesberg and Jeremy Dalton
Immersive Cinema Deep Dive: Cosm, The Sphere, and 5,000 Empty Movie Theaters — with Lance Loesberg and Jeremy DaltonBob sits down with two people who have been building immersive entertainment since t...
28 Jul 50min
Blaise Witnish on Funlab's VR Utilization Playbook: Peak the Peaks, Pack the Gaps
Every empty VR slot is a plane leaving the gate with a seat unsold. That mindset built Funlab into 50 venues across Australia and New Zealand. Blaise Witnish, the company's Chief Growth and Innovation...
1 Jul 47min
Inside VR: What IMAX’s Failure Taught Us About the Future of Immersive Storytelling
Podcast IntroIn 2017, IMAX tried to bring virtual reality to theaters, and failed. But the story didn’t end there.In this episode, Bob Cooney explores what went wrong with IMAX VR, why its brand exten...
16 Okt 202516min
Gen Alpha and the Theatrical Experience Shift: What the Next Generation Teaches Us About Connection, Immersion, and the Future of VR
In this episode, Bob Cooney dives into NRG’s latest report, Gen Alpha Saves the Box Office, and what it reveals about the future of entertainment. Gen Alpha - the generation shaped by the pandemic - i...
10 Okt 202517min
Organizing for Change: Marketing, Esports, and Building a Community of Practice in XR - Panel Recording from 2025 VR Summit
Summary:In this special session, Bob Cooney gathers operators, marketers, and innovators to reflect on the challenges facing the location-based VR and immersive entertainment industry, and how to solv...
1 Okt 20251h 2min
