Inside VR: What IMAX’s Failure Taught Us About the Future of Immersive Storytelling
Podcast IntroIn 2017, IMAX tried to bring virtual reality to theaters, and failed. But the story didn’t end there.In this episode, Bob Cooney explores what went wrong with IMAX VR, why its brand exten...
16 Okt 202516min
Gen Alpha and the Theatrical Experience Shift: What the Next Generation Teaches Us About Connection, Immersion, and the Future of VR
In this episode, Bob Cooney dives into NRG’s latest report, Gen Alpha Saves the Box Office, and what it reveals about the future of entertainment. Gen Alpha - the generation shaped by the pandemic - i...
10 Okt 202517min
Organizing for Change: Marketing, Esports, and Building a Community of Practice in XR - Panel Recording from 2025 VR Summit
Summary:In this special session, Bob Cooney gathers operators, marketers, and innovators to reflect on the challenges facing the location-based VR and immersive entertainment industry, and how to solv...
1 Okt 20251h 2min
The Downloadable Theme Park: Building the Future of Immersive Entertainment - Panel Recording from 2025 VR Summit
Summary:Bob Cooney brings together pioneers of immersive technology to explore the concept of the downloadable theme park, an evolution in location-based VR where experiences can be changed at the pus...
25 Sep 202559min
The Downloadable Theme Park: with Brent Bushnell - Recording from 2025 VR Summit
Show Notes:In this closing keynote from the 2025 VR Arcade and Attractions Summit, Brent Bushnell shares 20 years of building public entertainment with candor and optimism. This talk guides us through...
16 Sep 202557min
The Power of Brand and Marketing in VR – The Reality Escape Success Story
In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney is joined by Fabian Springer and Emanuel Ulbing from The Reality Escape, a fast-growing VR escape room network and...
28 Aug 202549min
Emerging Markets, Premium Vision: The Woman Powering Zero Latency India
In this episode, Bob Cooney talks with Parinitaa Rajgarhia, the driving force behind Zero Latency in India. From stumbling across her first VR experience while on a family trip to launching the countr...
21 Aug 202538min
From 3 VR Arcades to a National Brand - Lessons from one of the fastest-growing free-roam VR networks
In this episode of Inside VR: Real Operators. Real Money. Virtual Reality, Bob Cooney sits down with Maarten Peelen, owner of Zero Latency locations in Rotterdam, Amsterdam, and soon Utrecht. Maarten ...
14 Aug 202544min
