Sneak peek: Marketing a hit TV series with Sky

Sneak peek: Marketing a hit TV series with Sky

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series.


We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing.

Get ready for an inside look at how TV shows are marketed, from green light to global launch.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(138)

How marketing leaders are delivering social impact

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Jul 53min

Sneak peek: How marketing leaders are delivering social impact

Sneak peek: How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

1 Jul 2min

Why authenticity is still vital for senior marketing leaders

Why authenticity is still vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

18 Jun 46min

Sneak peek: Why authenticity is vital for senior marketing leaders

Sneak peek: Why authenticity is vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

17 Jun 1min

Marketing 7.0 and leading through disruption

Marketing 7.0 and leading through disruption

In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM...

4 Jun 45min

Sneak Peek: Marketing 7.0 and leading through disruption

Sneak Peek: Marketing 7.0 and leading through disruption

A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketin...

3 Jun 1min

Navigating 100 years of marketing and advertising evolution

Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

23 Apr 59min

Sneak Peek: Navigating 100 years of marketing and advertising evolution

Sneak Peek: Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

22 Apr 1min

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