Sneak peek: From attention to experience: The latest shift in brand strategy

Sneak peek: From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?

In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building.

Together, they unpack how marketers can harness emerging tech without losing the human heart of their ideas. They explore the blurring line between digital and physical experiences, why Gen Z and Gen Alpha are redefining what “social” really means, and how AI can support rather than suffocate genuine creativity.

This episode is a practical guide for creatives and marketers who want to stay relevant as technology accelerates.

Stop grabbing attention. Start crafting experiences.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

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Episoder(138)

How marketing leaders are delivering social impact

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Jul 53min

Sneak peek: How marketing leaders are delivering social impact

Sneak peek: How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

1 Jul 2min

Why authenticity is still vital for senior marketing leaders

Why authenticity is still vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

18 Jun 46min

Sneak peek: Why authenticity is vital for senior marketing leaders

Sneak peek: Why authenticity is vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

17 Jun 1min

Marketing 7.0 and leading through disruption

Marketing 7.0 and leading through disruption

In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM...

4 Jun 45min

Sneak Peek: Marketing 7.0 and leading through disruption

Sneak Peek: Marketing 7.0 and leading through disruption

A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketin...

3 Jun 1min

Navigating 100 years of marketing and advertising evolution

Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

23 Apr 59min

Sneak Peek: Navigating 100 years of marketing and advertising evolution

Sneak Peek: Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

22 Apr 1min

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