Sneak peek: From attention to experience: The latest shift in brand strategy

Sneak peek: From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?

In this episode of the CIM Marketing Podcast, we’re joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building.

Together, they unpack how marketers can harness emerging tech without losing the human heart of their ideas. They explore the blurring line between digital and physical experiences, why Gen Z and Gen Alpha are redefining what “social” really means, and how AI can support rather than suffocate genuine creativity.

This episode is a practical guide for creatives and marketers who want to stay relevant as technology accelerates.

Stop grabbing attention. Start crafting experiences.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Episoder(132)

Navigating 100 years of marketing and advertising evolution

Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

23 Apr 59min

Sneak Peek: Navigating 100 years of marketing and advertising evolution

Sneak Peek: Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

22 Apr 1min

Is AI eroding creativity?

Is AI eroding creativity?

Episode 118: In this episode of the CIM Marketing Podcast, host Ben Walker is joined by CIM Course Director and Strategic Growth Consultant Steph Inez Matthews, and Peter Gaston, innovation lead at VC...

9 Apr 38min

Sneak peek: Is AI eroding creativity?

Sneak peek: Is AI eroding creativity?

When creative production becomes as simple as writing a prompt, does the human touch become a luxury or a relic? In this episode, we're joined by CIM Course Director and AI specialist Steph Inez Matth...

8 Apr 1min

Engineering the next era of hybrid experiences

Engineering the next era of hybrid experiences

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern market...

26 Mar 29min

Sneak peek: Engineering the next era of hybrid experiences

Sneak peek: Engineering the next era of hybrid experiences

In this episode of the CIM Marketing Podcast, our host Ben Walker sits down with Kelly Eagle, managing partner at Pixel Artworks, to explore how truly immersive experiences are reshaping modern market...

25 Mar 1min

From attention to experience: The latest shift in brand strategy

From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episo...

12 Mar 39min

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