AOTC EP 35 - Working With Salesforce Marketing Cloud – A Solution Architect’s Point Of View

In this episode, we’ll talk to one of Gerent’s solution architects to learn how he works with Salesforce Marketing Cloud, adapting it to create implementations that give our customers the solutions they’re looking for and, often, more than they’re looking for. Potential Salesforce customers will also gain a greater appreciation of why it’s so important to choose an experienced implementation partner – one that will take the time to fully understand how a client’s business works, be able to then envision a solution, and, finally, design and implement that solution so that the client’s goals are met. At the same time, getting the goods from a solution architect is one of the best ways to understand how flexible, adaptable, and “friendly” Salesforce products can be when married with legacy technology. Guest Bio Ryan Clayton has been with Gerent for several years. He currently focuses on Marketing Cloud but his implementations, too numerous to count, have seen him working as a cloud architect, technical architect, and a senior developer success agent at Salesforce specializing in Marketing Cloud. He brings all that experience to bear for Gerent’s clients on a daily basis. Key Ideas 01:24 – Why Gerent carefully chooses only those components of Marketing Cloud that will best serve the client 03:03 – Salesforce Marketing Cloud products are stand-alone. So how does the architect ensure they will work with existing technology? 05:08 – The strategies that can be used to meet client objectives while staying within the client’s budget 06:24 – Why CTOs don’t need to worry about Marketing Cloud failing to integrate with legacy software systems 07:28 – Migrating data is a big undertaking. Should ALL data be migrated to Marketing Cloud? Ryan has a strategy for that