287: Revolution’s Doug Veliky Predicts the Future of Craft Beer

You may be more familiar with Doug Veliky through his BeerAficionado social presence, but through his Beercrunchers.com blog and his work as chief financial officer, chief strategy officer, and now chief marketing officer for Chicago’s Revolution Brewing, he’s gained a reputation for smart, strategic, and data-driven takes on what’s happening and what will happen in craft beer’s near term.

In this episode, Doug walks us through the current craft beer landscape, offering thoughts on everything from New Belgium’s reformulation of Fat Tire, their success with imperial IPA, the rise of retro lagers, the slow-growth nature of fruited sour beer, the plateau of session IPA, the promise of cold IPA, building and extending brand families, the uptick in churn within this increasingly hospitality-driven industry, and the opportunities presented by the dynamic year ahead.

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