AI and it's impact on adtech with Ian Whittaker on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ian Whittaker who is the MD and Owner of Liberty Sky Advisors.

With over 20 years’ experience as an equities analyst covering global media, digital, and technology, Ian is recognised for his pattern recognition across cycles — identifying how shifts in technology, regulation, geopolitics, and capital markets translate into strategic risk, valuation outcomes, and long-term competitive advantage.

Double winner of the City AM Analyst of the Year Award he brings a financial markets mindset to industry decision-making, and an industry practitioner’s realism to financial and boardroom discussions.

Here are some of the topics we discussed in this episode.

Open AI and the ongoing narrative

The SME advertising market

The innovation of ad tech and the small company advantage

Scale and knowledge within larger companies

Ad tech and process

Redesigning everything you thought before

The potential consolidation of LLMs

Locking into the AI ecosystem

Transformation in media and tech due to AI

Potential apocalypse for traditional media

The attention economy

The ideological battle of all audiences being equal

Looking under the iceberg and changing perceptions

Moving towards a results driven world

The foundations being laid for transformation

The spend on technology and the results that it produces

The ‘grey swan’ and the ripple effect

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

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Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.