S8, Ep 22: From The Chocklett Factory: Blane Chocklett on Community, Conservation and New Fly Releases

Episode Overview

In this episode of The Articulate Fly, host Marvin Cash reconnects with Blane Chocklett — tier, guide and founder of The Chocklett Factory — for a wide-ranging conversation covering conservation, product launches and what's ahead for one of fly fishing's most recognized innovators. Blane offers a firsthand recap of Tie Fest, the ASGA-backed conservation fundraiser held at Carter Andrews' property, where proceeds are funding a five-year jack crevalle acoustic tagging research program. He reflects on the community of guides, brands and fly fishing legends who showed up in honor of figures like Lefty Kreh, Bob Popovics and Flip Pallot, and confirms the event will return in 2027.

The conversation then pivots to one of the most eagerly anticipated product releases from The Chocklett Factory: the commercially tied Feather Changer. Blane walks through the design history of this Game Changer platform variant — including the pivotal conversation with Bob Popovics that sparked the fly's development — and explains why natural feathers give the Feather Changer a swimming action and water column behavior that synthetic materials can't replicate. He also previews cicada patterns timed to summer emergences, along with new shrimp patterns rounding out the 2026 lineup. Blane closes with a look at his upcoming travel calendar, including a smallmouth bass filming project for Fly Fisherman magazine in Pennsylvania, a conservation visit with On the Fly Outfitters in Brunswick, Georgia and planned trips to Baja and northern Saskatchewan for northern pike.

Key Takeaways

• Why the Feather Changer occupies a unique position in the Game Changer platform by blending natural and synthetic materials to achieve a swimming action and water column depth that neither approach achieves on its own
• How a bathtub test and a conversation with Bob Popovics directly led to the development of the Feather Changer as a solution to buoyancy problems with deer body hair Game Changers
• Why the Feather Changer's profile versatility — mullet, sculpin, dace and beyond — makes it one of the most species-adaptable flies in the Game Changer lineup
• How The Chocklett Factory's 2026 product rollout (Feather Changers, cicadas, shrimp patterns) is timed around spring and summer fishing and cicada emergences across the country
• Why smallmouth bass deserve their place as a premier fly rod species and how decades of guiding them directly shaped many of the flies now central to the Game Changer platform
• Why ASGA's jack crevalle acoustic tagging research program represents the kind of targeted, funded conservation work the fly fishing community is uniquely positioned to support

Techniques & Gear Covered

The episode is primarily a product and conservation update rather than a technique-focused installment, but Blane provides substantive insight into the design logic behind the Feather Changer. He explains how natural feathers interact with laminar flow differently than synthetic materials — diverting water in a way that creates exceptional movement without bulk and allows the fly to settle into the water column at depths that buoyant materials like deer body hair cannot reach. The Feather Changer is discussed in the context of pre-spawn smallmouth bass fishing in Pennsylvania rivers, where its realistic swimming profile and soft landing characteristics are particularly relevant. Blane also previews cicada patterns designed for surface fishing during both annual and periodic hatches, and shrimp patterns aimed at the saltwater and flats side of his expanding lineup. Brand mentions include Yeti, Patagonia, Costa, Scientific Anglers, TFO and Nautilus in the conservation context, and Schultz Outfitters is cited as an example of a shop that has built extensively on the Feather Changer platform for Midwest smallmouth.

FAQ / Key Questions AnsweredWhat makes the Feather Changer different from other Game Changer platform flies?

The Feather Changer uses natural feathers instead of synthetics to exploit laminar flow around the fly's body, producing an exceptional swimming action that includes movement without movement. Unlike more buoyant Game Changers, feathers allow the fly to settle deeper in the water column without added weight, solving the buoyancy problem that came with earlier deer body hair variants. The result is a fly that holds a realistic silhouette, lands softly and triggers strikes across a wide range of species.

How did the Feather Changer come to exist?

Blane traced the fly's origin to a conversation with Bob Popovics after a trip to Arkansas where deer body hair Game Changers were proving too buoyant. Popovics suggested natural feathers as a solution — mentioning the Semper Fli — and Blane tied the fly immediately, tested it in a bathtub, filmed the result and sent the video back to Popovics. From that exchange, the Feather Changer was born, blending the tradition of natural feather flies with the modern articulated Game Changer platform.

What new Chocklett Factory products are coming in 2026?

The headline release is the commercially tied Feather Changer, now available through The Chocklett Factory's online shop and dealer network after sourcing and quality challenges were resolved. Cicada patterns timed to summer annual and periodic emergences are also in the pipeline, alongside shrimp patterns for saltwater applications. Blane describes 2026 as a major year for the brand across all product categories.

What is Tie Fest and what conservation cause does it support?

Tie Fest is an annual saltwater fly fishing and conservation fundraiser organized through ASGA (American Saltwater Guides Association) and hosted at Carter Andrews' property. The event gathers guides, brands, tiers and industry figures to raise money for targeted research initiatives — in this cycle, a five-year jack crevalle acoustic tagging program in which individual tags cost $500 each. The event honors the legacies of Lefty Kreh, Bob Popovics, Flip Pallot and others, and is supported by brands including Yeti, Patagonia, Costa, Scientific Anglers, TFO and Nautilus.

Why does Blane consider smallmouth bass one of the most important species in fly fishing?

Blane argues that smallmouth bass were formative for many of fly fishing's greatest innovators — Lefty Kreh, Dave Whitlock, Bob Clouser — and that more than 30 years of guiding them on mid-Atlantic rivers directly produced many of the Game Changer platform's foundational designs, including the Craw, the Feather Changer and the Jerk Changer. He sees the upcoming Fly Fisherman magazine film project as an overdue recognition of smallmouth's place as one of the premier fly rod species, particularly for anglers throughout the mid-Atlantic, Northeast and Midwest.

Related Content

S7, Ep 73 - The Chocklett Factory: Sneak Peek at New Products

S7, Ep 61 - The Chocklett Factory Unleashed: New Flies and Other Goodies with Blane Chocklett

S6, Ep 144 - The Chocklett Factory: Conservation, New Products and a Legacy Remembered

S6, Ep 101 - The Chocklett Factory: Fly Fishing Travels, Conservation and New Ventures

S7, Ep 42 - Celebrating Legacy and Conservation with The Chocklett Factory

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