The problem with Net Promoter Score w Martha Brooke

The problem with Net Promoter Score w Martha Brooke

Summary In this conversation, Amas Tenumah and Martha discuss the evolving landscape of customer feedback, particularly focusing on surveys and the Net Promoter Score (NPS). They explore the effectiveness of consumer surveys, the original intent behind NPS, and how it has become a tool for benchmarking rather than genuine customer insight. Martha emphasizes the importance of understanding customer behavior and the need for companies to gather meaningful feedback rather than just chasing scores. They also touch on the devaluation of expertise in decision-making and the consequences of poor feedback practices. The conversation concludes with strategies for companies to improve their feedback gathering processes and ensure they are truly listening to their customers. Chapters 00:00 Introduction and Anticipation 01:28 Consumer Surveys: Worth the Effort? 07:03 The Evolution of Surveys and NPS 13:05 The Purpose of NPS: A Shift in Focus 17:26 Martha's Journey in Customer Experience Research 21:37 The Evolution of NPS and Its Challenges 28:19 Rethinking Customer Feedback Mechanisms 31:05 The Importance of Genuine Consumer Feedback 33:59 Valuing Expertise in Customer Experience 39:00 Strategies for Effective Feedback Gathering 44:40 Amas outro.mp4 Martha: https://www.linkedin.com/in/marthabrooke/

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Episoder(36)

Evolution of CX w Bruce Temkin

Evolution of CX w Bruce Temkin

In this conversation, Amas Tenumah and Bruce Temkin delve into the current state of customer experience (CX), its evolution, and the challenges faced by organizations in effectively managing it. They ...

9 Feb 29min

Why Contact Centers Still Don’t Know Why You’re Calling — with Dan Mannion, CEO of Spark CX

Why Contact Centers Still Don’t Know Why You’re Calling — with Dan Mannion, CEO of Spark CX

In this brutally honest episode, Amas Tenumah sits down with Dan Mannion, CEO of Spark CX, to unpack one of the industry’s most embarrassing truths: most contact centers still have no idea why custome...

19 Okt 202534min

Evolution of cx -Insights from Imran Noormohamed

Evolution of cx -Insights from Imran Noormohamed

SummaryIn this conversation, Amas Tenumah and Imran Noormohamed explore the evolving landscape of consulting, customer experience, and the impact of AI on the industry. Imran shares his journey into c...

13 Jul 202529min

State of customer experience w Luke Jamieson

State of customer experience w Luke Jamieson

In this conversation, Amas Tenumah and Luke Jamieson explore the intricacies of Customer Experience (CX) and Employee Experience (EX). They discuss the evolution of CX, the importance of understanding...

12 Jun 202539min

The CX Illusion: Scores Are Up, Satisfaction Is Down w/ Ed Murphy

The CX Illusion: Scores Are Up, Satisfaction Is Down w/ Ed Murphy

In this conversation, Amas Tenumah and Edward Murphy delve into the current state of customer experience (CX), exploring how customer expectations have evolved, the role of metrics, and the impact of ...

14 Mai 202536min

Improving Customer Service using KCS w Laurel Poertner

Improving Customer Service using KCS w Laurel Poertner

In this conversation, Amas Tenumah and Laurel Poertner discuss the importance of knowledge management in customer support, focusing on the Knowledge Centered Service (KCS) methodology. They explore th...

9 Mai 202542min

Navigating Leadership in the Age of AI w Jim Carlough

Navigating Leadership in the Age of AI w Jim Carlough

TakeawaysLeadership is an evolutionary process that requires continuous learning.AI cannot replace human empathy and emotional intelligence in leadership.Integrity is the foundational element of effec...

30 Apr 202538min

Agent attrition w Jeremy Hyde

Agent attrition w Jeremy Hyde

SummaryIn this conversation, Amas Tenumah and Jeremy Hyde discuss the challenges and dynamics of the contact center industry, focusing on employee attrition, engagement, and the impact of customer beh...

18 Mar 202527min

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