Digital Out of Home with Tom Barbour on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentoring at Outvertising.

Here are some of the topics discussed:

The three key benefits of dOOH

How L’Oreal and Arsenal harnessed dOOH

DOOH as a primer and core part of the media mix

Measuring the effectiveness of dOOH and the advancements being made

Audience data, search intent and profiling

Matching search uplift and historical data

Measuring till sales to give an ROI on campaigns

The retail media space

Harvesting device IDs and programmatic

The best idea for an dOOH creative that hasn’t yet been done

The ‘no click’ search and how it affects publishers within ‘breaking news’

Using dOOH as an extension to a sales strategy

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Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.