The Art of the "Sneaky" Service Designer / Inside Service Design / Max & Jennifer

The Art of the "Sneaky" Service Designer / Inside Service Design / Max & Jennifer

What do you do when you want to drive human-centered change inside your organization, but you don't have the formal authority, you don't hold the budget, and you don't even have the official job title?

To dive deeper into this strategy, I sat down with Max Seabrooke and Jennifer Kitchen.

According to them, you stop asking for corporate permission and start getting a little bit sneaky. We step away from perfectly polished frameworks to look at the raw, political reality of practicing "undercover influence" from the inside out.

In this episode, you will learn:

  • How to quietly embed user-centric design into your organization without triggering corporate resistance or using confusing industry jargon.
  • Why slowly building a toolkit of data on top of your company's existing expertise wins over skeptical executives.
  • How to figure out exactly how other siloed teams measure their own success so you can align your project to their metrics.
  • Why avoiding friction inside your team can quietly destroy project alignment and sabotage quality.

So, if you want to hear raw, practical insights from professionals who are in the trenches every single day, you'll really like enjoy this one!

I’m curious, if you don't have the official "Service Designer" title, what does your email signature currently say? Let me know.

Enjoy the episode and keep making a positive impact.

Be well,

~ Marc


--- [ 1. GUIDE ] ---

00:00 Welcome to the April Round Up 2026

03:45 Career Paths to Service Design

05:30 Titles vs Doing the Role

06:15 Modern Human-Centered Design

07:15 UX Design for Kids

09:15 Supply Chain Overhauls

12:15 The Human Side of Blueprints

13:15 Product Repair Operations

15:30 Strategic Sneakiness

18:15 Fixing Complex Mergers

21:00 Politics as Design Material

21:45 Corporate Political Survival

24:15 Active Listening & Handoffs

28:30 Eliminating Corporate Jargon

33:45 Operational Alignment

39:15 Dangers of Toxic Politeness

44:15 Confronting Hard Truths

50:00 Customer Belief Toolkit

54:15 Leadership Evidence Layers


--- [ 2. LINKS ] ---


--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

⁠https://servicedesignshow.com/circle


--- [ 4. FIND THE SHOW ON ] ---

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Episoder(329)

Why the System Isn't Broken (and How to Change It Anyway) / Meghan Bausone / Episode #258

Why the System Isn't Broken (and How to Change It Anyway) / Meghan Bausone / Episode #258

Are you tired of design feeling boxed in by limiting beliefs and endless support tickets? In this episode, we explore how to break free from the status quo and tackle meaningful, system-level challeng...

16 Jul 1h 2min

Uncovering The Futures Blind Spot in Service Design / Lucy Kimbell / Episode #257

Uncovering The Futures Blind Spot in Service Design / Lucy Kimbell / Episode #257

Are we actively designing our own future, or just everyone else's? 🔮 Discover how integrating "futures thinking" into your practice can help you spot industry shifts early and make better, more delib...

2 Jul 1h 3min

Practicing Service Design Jiu-Jitsu to Get Things Shipped / JonDelina & Gabriel / Inside SD Ep. #14

Practicing Service Design Jiu-Jitsu to Get Things Shipped / JonDelina & Gabriel / Inside SD Ep. #14

Tired of spending weeks on design strategy only to watch executives scrap two-thirds of your work? 📉 Discover how to drop your design ego, master the "politics" of implementation, and finally get you...

25 Jun 58min

How to Escape the Service Design Efficiency Trap / Nan O'Sullivan / Episode #256

How to Escape the Service Design Efficiency Trap / Nan O'Sullivan / Episode #256

Over-optimized systems are quietly killing the human soul of our services by obsessing over speed and efficiency. In this episode, discover how to break free from the "efficiency trap," embrace design...

18 Jun 59min

Selling Journey Management to Your VP / Journey Management Playbook S02E03

Selling Journey Management to Your VP / Journey Management Playbook S02E03

Want to secure executive buy-in? Stop waiting for a strategic brief from leadership, learn how to pitch solutions that solve your VP's biggest headache.Tired of doing incredible journey mapping work o...

11 Jun 1h 6min

How AI is Changing the Rules of Service Design / Pablo / Ep. #255

How AI is Changing the Rules of Service Design / Pablo / Ep. #255

If building digital products becomes instant and free, what happens to the value of a service designer? Discover why traditional discovery is under attack and how to survive the impending "Design Wint...

4 Jun 1h 10min

What the Agentic Era Means for Service Design / John Ayers / Ep. #254

What the Agentic Era Means for Service Design / John Ayers / Ep. #254

We are moving way past the point of just typing prompts into chat interfaces. We are entering the "agentic era," where a single person can deploy high-level AI agents who manage their own teams of dig...

21 Mai 1h

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