Whole Foods Market: Beyond The Board6 Nov 2025

Beyond The Board - SIMPLi

Join us as we sit down with Sarela Herrada, co-founder of SIMPLi, whose chance encounter with quinoa farmers in South America transformed into a mission to revolutionize global food sourcing. During a fateful hiking trip with her then-boyfriend (now husband), Sarela witnessed firsthand the disconnect between quinoa farmers and the end market – an observation that would later spark a movement.

Today, SIMPLi is redefining ethical food sourcing through direct partnerships with farming communities worldwide. Learn how becoming a mother deepened Sarela's commitment to building sustainable food systems for future generations, and discover why this innovative company's plastic-free, compostable packaging reflects their deep connection to both the earth and their partner farmers.

In this episode, Sarela shares fascinating insights about sustainable agriculture (including why quinoa is actually a seed, not a grain!), discusses how SIMPLi has created a blueprint for better business practices, and offers invaluable advice about staying curious and resilient in the face of challenges. Whether you're a food industry professional, sustainability advocate, or conscious consumer, this conversation about authenticity, integrity, and purposeful entrepreneurship will leave you inspired.

Don't miss this compelling story of how one woman's vision is helping shape the future of our global food system.

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Episoder(37)

Beyond the Board – Fishwife Tinned Seafood

Becca Millstein, co-founder and CEO of Fishwife, joins Whole Foods Market CMMO Sonya Gafsi Oblisk on how she disrupted the tin fish aisle. We cover: How tapas bars in Spain and a pandemic-era light b...

30 Jul 42min

Beyond the Board - Jay Shetty of Juni Tea

Jay Shetty – bestselling author, award-winning host of the On Purpose podcast, and co-founder of Juni adaptogenic sparkling tea – joins host Jason Buechel, Whole Foods Market CEO, for a special live e...

9 Jul 50min

Beyond The Board with Momofuku

Whole Foods Market CEO Jason Buechel sits with, David Chang, chef and founder of Momofuku Goods, who shares his hacks to making home cooking easy. We also discuss: Despite being a successful chef, Da...

11 Jun 33min

Beyond The Board with Wild Wonder

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Rosa Li, founder of wildwonder, to explore how her grandmother's healing tonics — rooted in centuries of traditional Chinese...

28 Mai 30min

Beyond The Board with Bobbie

In this episode, we're sitting down with Laura Modi, co-founder, CEO, and mother of four, who left a career at Airbnb to revolutionize the infant formula industry with Bobbie. In this deeply personal ...

14 Mai 44min

Beyond The Board with Kimono Mom

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Kimono Mom founder Moe to explore her remarkable journey, from her early career as a geisha to becoming a global content cre...

7 Mai 15min

Beyond The Board with Gotham Greens

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Viraj Puri, co-founder and CEO of Gotham Greens, inside one of the company's original rooftop greenhouses — perched right on...

30 Apr 20min

Beyond The Board - Mill

From starting his career developing the iPhone to revolutionizing home technology with Nest, Matt Rogers has always been driven by a mission to bring beautiful design and intelligence to everyday prob...

16 Apr 33min