Whole Foods Market: Beyond The Board4 Des 2025

Beyond The Board - SideDish

Join us for an inspiring conversation with Alex Snodgrass, the creative force behind The Defined Dish and founder of SideDish, as she shares her remarkable journey from food blogger to successful entrepreneur. Through consistent engagement and authentic connection with her online community, Alex built a devoted following that led to a successful cookbook featuring approachable, simple recipes that readers love.

In this episode, Alex opens up about her transition from influencer to CPG founder with the launch of SideDish, a journey four years in the making. She discusses the challenges of entering the retail space, the importance of maintaining quality standards and what's ahead for SideDish. At the core of both The Defined Dish and SideDish is Alex's mission to help families gather around the dinner table with accessible, high-quality meal solutions.

Delving into her approach to content creation, Alex shares her philosophy of quality over quantity and the importance of authentic community building across social media platforms. Don't miss this candid conversation about food, family, and building a brand with purpose.

Did you enjoy listening to this episode? Don't forget to like and subscribe to hear more conversations spotlighting innovation, perseverance, and meaningful impact.

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Episoder(37)

Beyond the Board – Fishwife Tinned Seafood

Becca Millstein, co-founder and CEO of Fishwife, joins Whole Foods Market CMMO Sonya Gafsi Oblisk on how she disrupted the tin fish aisle. We cover: How tapas bars in Spain and a pandemic-era light b...

30 Jul 42min

Beyond the Board - Jay Shetty of Juni Tea

Jay Shetty – bestselling author, award-winning host of the On Purpose podcast, and co-founder of Juni adaptogenic sparkling tea – joins host Jason Buechel, Whole Foods Market CEO, for a special live e...

9 Jul 50min

Beyond The Board with Momofuku

Whole Foods Market CEO Jason Buechel sits with, David Chang, chef and founder of Momofuku Goods, who shares his hacks to making home cooking easy. We also discuss: Despite being a successful chef, Da...

11 Jun 33min

Beyond The Board with Wild Wonder

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Rosa Li, founder of wildwonder, to explore how her grandmother's healing tonics — rooted in centuries of traditional Chinese...

28 Mai 30min

Beyond The Board with Bobbie

In this episode, we're sitting down with Laura Modi, co-founder, CEO, and mother of four, who left a career at Airbnb to revolutionize the infant formula industry with Bobbie. In this deeply personal ...

14 Mai 44min

Beyond The Board with Kimono Mom

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Kimono Mom founder Moe to explore her remarkable journey, from her early career as a geisha to becoming a global content cre...

7 Mai 15min

Beyond The Board with Gotham Greens

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Viraj Puri, co-founder and CEO of Gotham Greens, inside one of the company's original rooftop greenhouses — perched right on...

30 Apr 20min

Beyond The Board - Mill

From starting his career developing the iPhone to revolutionizing home technology with Nest, Matt Rogers has always been driven by a mission to bring beautiful design and intelligence to everyday prob...

16 Apr 33min