Beyond The Board - Brightland

Beyond The Board - Brightland

In this episode, Brightland founder Aishwarya Iyer joins Whole Foods Market CEO Jason Buechel to explore how she reimagined olive oil from an overlooked commodity to a product rooted in storytelling, design, and uncompromising quality. Aishwarya shares how a move to California sparked her interest in olive oil and how her background in beauty and tech shaped Brightland's now-iconic brand and packaging.

The conversation dives into the realities of building a premium food brand from the ground up through bootstrapping with personal savings, pricing for sustainability, and partnering with a multi-generational California olive farm committed to regenerative, organic practices. Aishwarya also reflects on the mental challenges of scaling, the importance of abundance thinking, and how Brightland differentiates through joy, delight, and deeply sensory experiences.

From drizzling olive oil on ice cream to rethinking how consumers emotionally connect with everyday foods, this episode offers thoughtful insights for anyone curious about the future of premium pantry staples and why beauty, intention, and experience matter more than ever.

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Episoder(37)

Beyond the Board – Fishwife Tinned Seafood

Beyond the Board – Fishwife Tinned Seafood

Becca Millstein, co-founder and CEO of Fishwife, joins Whole Foods Market CMMO Sonya Gafsi Oblisk on how she disrupted the tin fish aisle. We cover: How tapas bars in Spain and a pandemic-era light b...

30 Jul 42min

Beyond the Board - Jay Shetty of Juni Tea

Beyond the Board - Jay Shetty of Juni Tea

Jay Shetty – bestselling author, award-winning host of the On Purpose podcast, and co-founder of Juni adaptogenic sparkling tea – joins host Jason Buechel, Whole Foods Market CEO, for a special live e...

9 Jul 50min

Beyond The Board with Momofuku

Beyond The Board with Momofuku

Whole Foods Market CEO Jason Buechel sits with, David Chang, chef and founder of Momofuku Goods, who shares his hacks to making home cooking easy. We also discuss: Despite being a successful chef, Da...

11 Jun 33min

Beyond The Board with Wild Wonder

Beyond The Board with Wild Wonder

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Rosa Li, founder of wildwonder, to explore how her grandmother's healing tonics — rooted in centuries of traditional Chinese...

28 Mai 30min

Beyond The Board with Bobbie

Beyond The Board with Bobbie

In this episode, we're sitting down with Laura Modi, co-founder, CEO, and mother of four, who left a career at Airbnb to revolutionize the infant formula industry with Bobbie. In this deeply personal ...

14 Mai 44min

Beyond The Board with Kimono Mom

Beyond The Board with Kimono Mom

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Kimono Mom founder Moe to explore her remarkable journey, from her early career as a geisha to becoming a global content cre...

7 Mai 15min

Beyond The Board with Gotham Greens

Beyond The Board with Gotham Greens

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Viraj Puri, co-founder and CEO of Gotham Greens, inside one of the company's original rooftop greenhouses — perched right on...

30 Apr 20min

Beyond The Board - Mill

Beyond The Board - Mill

From starting his career developing the iPhone to revolutionizing home technology with Nest, Matt Rogers has always been driven by a mission to bring beautiful design and intelligence to everyday prob...

16 Apr 33min

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