Carl-Gould-#70secondCEO-Why Now Is the Time to Raise Your Prices
Carl Gould #70secondCEO13 Mar

Carl-Gould-#70secondCEO-Why Now Is the Time to Raise Your Prices

Why Now Is the Time to Raise Your Prices

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today.

I don't care if you just did them in September or January 1, whatever. Wherever you think you can raise your prices, raise them. Because if you're not getting the yes, but, you have not gotten to where your clientele is willing to, the upper end of where they're willing to pay. So I'd highly recommend that you guys do that. OK? All right? And so just keep asking the question. Get with your team. If we raise it 1%, a supermarket can raise it a quarter of a point. can go from 1.3 of assets under management to 1.6 or 1.4.

Whatever it is for you, look at where you can raise it and raise it, right? Because you will get to the place where you'll have your best clients, and you'll use pricing as a qualifier and you'll start to differentiate, here's why it matters. During volatile economic times, buyers defer to experts.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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Episoder(100)

Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want

Carl-Gould-#70secondCEO-Create Must-Have Demand from What Customers Really Want

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaint...

30 Jun 1min

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Carl-Gould-#70secondCEO-Perception Is Reality: Why Quality Is in the Eye of the Buyer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your ...

29 Jun 1min

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Carl-Gould-#70secondCEO-Your Value Speaks Louder Than Your Pitch

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the y...

26 Jun 1min

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Carl-Gould-#70secondCEO-Fire Yourself Upward: The Fast Track to Scaling Your Business

Fire Yourself Upward: The Fast Track to Scaling Your Business  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once...

25 Jun 1min

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

Carl-Gould-#70secondCEO-The Power of Task-Level Clarity

The Power of Task-Level Clarity  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating...

24 Jun 1min

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Carl-Gould-#70secondCEO- If You Suspect It, It's Happening: Close Your Profit Leak

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you woul...

22 Jun 1min

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you...

19 Jun 1min

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Carl-Gould-#70secondCEO-Your "Mismanagement Range" Is Where Profit Disappears

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, you...

18 Jun 1min

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