A new way of thinking for the florist who hates selling in consultations.
In this episode, we’ll get into the myth of “good chemistry”, the gap between what a couple says and what they actually mean, and why the real leverage in your business isn’t attempting to sound more ...
30 Jun 11min
The exact moment you're losing the booking
If your bookings are slower than usual and your first instinct is to redesign your proposal, this episode is for you.In this episode, I break down why so many florists are pouring their energy into pr...
23 Jun 14min
A new era for the podcast
A relaunch, a rename and a new direction for florists building booked out businesses.Cultivate is a podcast for wedding florists, floral designers and creative business owners who want to be deliberat...
21 Jun 7min
Is there such a thing as a sustainable florist featuring special guest Rita from the Sustainable Floristry Network
I had the pleasure of speaking with Rita, founder of the Sustainable Floristry Network (SFN) and the No Floral Foam Movement. As a second-generation florist and science writer, Rita shares her insight...
24 Sep 202448min
Never settle for small when your business dreams are big
Today's episode is directed at business owners, entrepreneurs, and anyone working in a physical space that engages with clients or customers. I'll be touching on what it takes to stand out from the cr...
17 Sep 202412min
"I have never met a florist like you"
From early morning setups to the final touches on the big day, I spend this episode reflecting on the dedication and personalised service that sets April & Fritz apart in the floral industry. This has...
10 Sep 202423min
The event planning pep talk you didn't know you needed
I felt called to do something a little bit different today and step back from my usual structured approach to the podcast. I want to have an honest and heartfelt riff about the challenges of event pla...
3 Sep 202418min
The power of professional training with Myhanh from Melbourne Polytechnic
In contrast to last week’s topic, in this episode we’re talking to floristry Myhanh, the lead floristry teacher at Melbourne Polytechnic and one of my own mentors during my time studying a Certificate...
27 Aug 202449min
