How a self-taught florist can transform your event with Piper and Posie
Cultivate20 Aug 2024

How a self-taught florist can transform your event with Piper and Posie

We are diving into the journey of a self-taught floral designer who has made waves in the Melbourne floristry scene. I’m joined by the talented Piper of Piper and Posie, a flourishing floral designer who has built her business from the ground up over the past five years. We'll be diving into her experience as a self-taught florist and how she’s worked with clients to achieve their dream event, without the need for formal training. Plus, stay tuned for a special guest appearance from Piper's charming bulldog, Pearl!

What we cover in this episode:

  • Piper’s journey into floristry and how starting her business during the pandemic proves that creativity and resilience can thrive in any situation (hint: these are qualities you’re going to want in your floral designer!)
  • The difference between traditional floristry training and being self-taught, and how embracing a non-traditional path led her to find her own style and unique design approach.
  • The importance of connection with your designer and key questions to ask potential vendors to ensure a smooth planning process and greater peace of mind.
  • The importance of setting realistic expectations and how a designer who sets clear expectations within your budget helps create a stress-free planning experience and delivers results that meet, or even exceed, your vision.

Let’s make your events truly special, one conversation at a time.

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Connect with Piper on Instagram: @piperandposie_

Visit Piper and Posie’s website: https://piperandposie.com/

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Enquire for your next event here.

Connect with Bree on Instagram: @aprilandfritz

Check out our website: https://www.aprilandfritz.com.au/

Make sure to subscribe so you don’t miss any future episodes!

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Episoder(29)

Stop avoiding the budget conversation with clients

Stop avoiding the budget conversation with clients

A client wants champagne florals on a prosecco budget. You know the numbers don’t work and you’re trying to work out how to say it without killing the mood... So you don’t.Based on my Substack essay ⁠...

25 Aug 20min

Get 5-star rave reviews as a florist

Get 5-star rave reviews as a florist

You can create stunning arrangements and still leave clients with nothing more than, “They were nice, thanks.”Based on my Substack essay ⁠⁠⁠⁠⁠⁠"I know what you mean" isn't listening; it's assuming⁠⁠⁠⁠...

19 Aug 20min

Too many ideas, not enough bookings

Too many ideas, not enough bookings

You can offer a million ideas, and your client can choose none.Based on my Substack essay ⁠⁠⁠Why clients love your ideas but still don’t book⁠⁠ over on ⁠⁠⁠The Tall Poppy⁠⁠⁠, we explore the second patt...

11 Aug 25min

The real reason florists talk too much in consultations

The real reason florists talk too much in consultations

A florist sent me a recording of one of her consultations to audit. Her message said it was her best consult yet. The couple ghosted her.Based on my Substack essay ⁠⁠How florists lose bookings by talk...

28 Jul 23min

Four things florists do that cost them bookings

Four things florists do that cost them bookings

Things are going fine. Then a silence stretches a beat too long, or the budget lands nowhere near what's needed for their inspo pics, and you feel something shift.I've coached enough florists through ...

21 Jul 17min

The harder I tried, the fewer weddings I booked

The harder I tried, the fewer weddings I booked

Sometimes the thing you’re doing to try to make a client trust you is the exact thing creating doubt.I learned this after telling a bride exactly what I thought she wanted to hear. She didn’t book me,...

14 Jul 13min

My five-stage framework for successful wedding consultations

My five-stage framework for successful wedding consultations

If you’ve ever walked away from a consultation thinking, “I don’t know where that went wrong,” this episode is for you.I’m sharing my 5-stage framework for leading better wedding consultations without...

7 Jul 18min

A new way of thinking for the florist who hates selling in consultations

A new way of thinking for the florist who hates selling in consultations

In this episode, we’ll get into the myth of “good chemistry”, the gap between what a couple says and what they actually mean, and why the real leverage in your business isn’t attempting to sound more ...

30 Jun 11min

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