"I have never met a florist like you"
Cultivate10 Sep 2024

"I have never met a florist like you"

From early morning setups to the final touches on the big day, I spend this episode reflecting on the dedication and personalised service that sets April & Fritz apart in the floral industry. This has been inspired by an experience that I had at a client’s wedding recently. I got speaking to this fabulous woman who introduced herself as one of the MCs for the night, who was also related to the couple. After I explained that I was the florist and spoke about everything that I had done for the couple, she said “I have never met a florist like you”. And in that moment, I was really surprised, and it led me down a path of really digging into why she may have complimented me and my service in this way. I wanted to share my insights with you.

What we cover in this episode:

  • Building meaningful connections with clients and the joy of going above and beyond to make their special day truly memorable.
  • The journey that I take with a couple, from the initial inquiry to the final wedding day setup, and why I think this approach stands out in the industry.
  • The value of building relationships with my clients beyond just the flowers.
  • Why I am so dedicated to ensuring every detail is perfect on the wedding day, even beyond my floral duties.

Let’s make your events truly special, one conversation at a time.

---

Enquire for your next event here.

Connect with Bree on Instagram: @aprilandfritz

Check out our website: https://www.aprilandfritz.com.au/

Make sure to subscribe so you don’t miss any future episodes!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(29)

Stop avoiding the budget conversation with clients

Stop avoiding the budget conversation with clients

A client wants champagne florals on a prosecco budget. You know the numbers don’t work and you’re trying to work out how to say it without killing the mood... So you don’t.Based on my Substack essay ⁠...

25 Aug 20min

Get 5-star rave reviews as a florist

Get 5-star rave reviews as a florist

You can create stunning arrangements and still leave clients with nothing more than, “They were nice, thanks.”Based on my Substack essay ⁠⁠⁠⁠⁠⁠"I know what you mean" isn't listening; it's assuming⁠⁠⁠⁠...

19 Aug 20min

Too many ideas, not enough bookings

Too many ideas, not enough bookings

You can offer a million ideas, and your client can choose none.Based on my Substack essay ⁠⁠⁠Why clients love your ideas but still don’t book⁠⁠ over on ⁠⁠⁠The Tall Poppy⁠⁠⁠, we explore the second patt...

11 Aug 25min

The real reason florists talk too much in consultations

The real reason florists talk too much in consultations

A florist sent me a recording of one of her consultations to audit. Her message said it was her best consult yet. The couple ghosted her.Based on my Substack essay ⁠⁠How florists lose bookings by talk...

28 Jul 23min

Four things florists do that cost them bookings

Four things florists do that cost them bookings

Things are going fine. Then a silence stretches a beat too long, or the budget lands nowhere near what's needed for their inspo pics, and you feel something shift.I've coached enough florists through ...

21 Jul 17min

The harder I tried, the fewer weddings I booked

The harder I tried, the fewer weddings I booked

Sometimes the thing you’re doing to try to make a client trust you is the exact thing creating doubt.I learned this after telling a bride exactly what I thought she wanted to hear. She didn’t book me,...

14 Jul 13min

My five-stage framework for successful wedding consultations

My five-stage framework for successful wedding consultations

If you’ve ever walked away from a consultation thinking, “I don’t know where that went wrong,” this episode is for you.I’m sharing my 5-stage framework for leading better wedding consultations without...

7 Jul 18min

A new way of thinking for the florist who hates selling in consultations

A new way of thinking for the florist who hates selling in consultations

In this episode, we’ll get into the myth of “good chemistry”, the gap between what a couple says and what they actually mean, and why the real leverage in your business isn’t attempting to sound more ...

30 Jun 11min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
rss-skravla-gar
pengepodden-2
utbytte
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-orjasater
lederpodden
livet-pa-veien-med-jan-erik-larssen
pengesnakk
morgenkaffen-med-finansavisen
lydartikler-fra-aftenposten
liberal-halvtime
rss-markedspuls-2