Cultivate24 Sep 2024

Is there such a thing as a sustainable florist featuring special guest Rita from the Sustainable Floristry Network

I had the pleasure of speaking with Rita, founder of the Sustainable Floristry Network (SFN) and the No Floral Foam Movement. As a second-generation florist and science writer, Rita shares her insights on the disconnect between the floral industry and sustainability, and how SFN aims to address these challenges. As a member of the SFN, I’m proud to support sustainable practices at April and Fritz, and we discuss how florists can reduce their environmental impact by eliminating floral foam, avoiding single-use plastics, and prioritising local blooms. Join us as we dive into the complexities of creating a sustainable floral business and how we can move the industry toward a more eco-friendly future.

What we cover in this episode:

How the wasteful nature of floral foam prompted Rita to explore sustainable floristry, launch SFN and begin the No Floral Foam Movement.
Why sustainability matters in all industries, not just floristry, and why you should care about it as a consumer using florals in an event.
Whether a sustainable florist actually exists and what responsibilities lay with the consumer versus the florist or event vendor.
If you need to sacrifice aesthetics in your floral design in the name of being sustainable.

Let’s make your events truly special, one conversation at a time.

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Visit Sustainable Floristry Network’s website: https://www.sustainablefloristry.org/

Connect with SFN on Instagram: @sustainablefloristry

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Enquire for your next event here.

Connect with Bree on Instagram: @aprilandfritz

Check out our website: https://www.aprilandfritz.com.au/

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