From Side Hustle to Hailey Bieber’s Handbag in 10 Months | Building Dr Diamond

What does it actually take to turn a side hustle into a successful business?

In this episode of Reset, I'm joined by Layla Morris, founder of Dr Diamond, the Australian brand behind the viral jewellery cleaning pen that ended up in Hailey Bieber's handbag.

Just 10 months after launching, Dr Diamond has generated more than 7 million views on TikTok, expanded internationally, and built a loyal customer base around a product that is redefining jewellery care.

Before becoming a founder, Layla was thriving in a corporate career she genuinely loved. But the idea of building something of her own never quite went away.

In this conversation, we unpack how she knew it was time to back herself, what it really looked like to turn an idea into a product, and why building a business is often far messier than it appears from the outside.

We also talk about the unconventional marketing strategies that helped grow the brand, including showing up to Fashion Week to clean influencers' rings, proactively creating opportunities instead of waiting for them, and the story behind how Dr Diamond ended up in Hailey Bieber's handbag.

Whether you have a business idea sitting in your Notes app, are thinking about launching a product, or simply need a reminder that you don't need to have everything figured out before you begin, this episode is packed with practical lessons and plenty of inspiration.

In this episode, we cover:

• ​How to know if you should start a business

• ​Going from a corporate career to building a brand

• ​Turning an idea into a physical product

• ​Finding suppliers and manufacturers for the first time

• ​Building a premium brand from day one

• ​Why creating opportunities beats waiting for them

• ​The Fashion Week strategy that helped Dr Diamond get noticed

• ​How the brand generated more than 7 million TikTok views

• ​The story behind getting Dr Diamond into Hailey Bieber's handbag

• ​The role family played in the early days of the business

• ​Expanding internationally just months after launch
• ​The skills from corporate life that became invaluable as a founder
• ​What surprised Layla most about entrepreneurship
• ​The realities of building a successful business that people don't often see
• ​Advice for anyone with a dream sitting quietly in the background

Connect with Layla and Dr Diamond

Website: https://drdiamond.com.au/

Instagram: https://www.instagram.com/drdiamonnd/

TikTok: https://www.tiktok.com/@drdiamonnd

Website: www.drdiamond.com.au

If you enjoyed this episode, share it with a friend who's been talking about starting a business "one day."