Digital Marketing Recap 2024: AI, SEO, and Social Media Changes

Digital Marketing Recap 2024: AI, SEO, and Social Media Changes

Welcome to our first podcast of 2025!

Join Benjamin Paine (Managing Director) and Annabelle Cochrane (SEO Manager) of Digital Nomads HQ as they talk about the biggest digital marketing trends that shaped 2024. We'll cover everything from how AI changed SEO to what's new in social media.

Main topics:

• AI Summaries in Search Results: How this affected Australian companies

• SEO becoming Search Everywhere Optimisation: The next big thing

• Quality Content: Why it's more important now than ever

• AI Automation: Causing a revolution in digital marketing methods

• Video Takes Over: The growth of real genuine content

• Social Media Changes: Facebook's updates and X's expansion

• Referral Websites: The fall of directories

If you run a startup, work in marketing, or make business choices, this episode offers plenty of useful info to help you deal with the always-changing online world in 2025 and after.

#DigitalMarketing #SEO #AIinMarketing #SocialMediaStrategy #InsideTheAgency #DigitalNomadsHQ

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Episoder(65)

Google's Core Update Explained: What Changed & What It Means for Your Business

Google's Core Update Explained: What Changed & What It Means for Your Business

Google's latest core update quietly reshuffled the search results for thousands of businesses. In this episode, Ben and Jodi, Directors of Digital Nomads, discuss what actually happened, who won, who ...

23 Jun 11min

Losing Clients Isn't Always Failure: A Honest Agency Conversation

Losing Clients Isn't Always Failure: A Honest Agency Conversation

In this episode, Ben and Jodi, directors of Digital Nomads, discuss client churn with full transparency, why it happens, what it actually costs you, how to handle it well, and why how you end a relati...

12 Mai 22min

AI SEO Explained: How to Get Your Business Cited

AI SEO Explained: How to Get Your Business Cited

AI search isn't coming, it's already here. ChatGPT, Google AI Overviews, Grok, Perplexity, these platforms are now answering your customers' questions before they ever click a link. And if your busine...

5 Mai 26min

In-House Marketing vs. Agency: Which Is Right for Your Business?

In-House Marketing vs. Agency: Which Is Right for Your Business?

Most business owners are doing their own marketing and wondering why it's not working. The website's live, the blogs are going out, the social media's ticking along, but the phone isn't ringing. In th...

28 Apr 14min

What We're Seeing Across 100s of Aussie Businesses: The Economy's Real Impact

What We're Seeing Across 100s of Aussie Businesses: The Economy's Real Impact

Search volumes are down 70-80% in some industries. Conversion rates have halved on top of that. Leads collapsing 10-20x. And most businesses are reacting by pulling their marketing spend, which is exa...

22 Apr 16min

The Real Cost of AI for Business: What Nobody Talks About

The Real Cost of AI for Business: What Nobody Talks About

What does AI actually cost a business? Not just the $20/month subscription, but the real costs. API usage, server hosting, databases, and the hidden expenses that catch most people off guard.In this e...

15 Apr 19min

2026 Business Goals: Vision & Culture at DNHQ

2026 Business Goals: Vision & Culture at DNHQ

Join DNHQ Directors, Jodi and Ben, as they give a cheeky peek behind the curtain about the goals for the agency in 2026. Sometimes warm and fuzzy, other times they could use a divorce lawyer... They e...

20 Jan 28min

Google's December 2025 Core Update

Google's December 2025 Core Update

Listen in as Digital Nomads HQ directors Jodi and Ben unpack Google’s latest core update and reveal what it means for businesses aiming to thrive in 2026 🔍Learn why authentic, human-first SEO strateg...

14 Jan 32min

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