Sneak peek: How marketing leaders are delivering social impact

Sneak peek: How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement?

In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at Sense.

Together, they unpack how marketers can move beyond “purpose washing” and use marketing skills to deliver genuine social impact, whether you’re in a big corporate, an agency, or the nonprofit sector.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

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Episoder(144)

How to master the art of pitching and persuasion

How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

13 Aug 1h 3min

Sneak peek: How to master the art of pitching and persuasion

Sneak peek: How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

12 Aug 1min

AI-native marketing teams: Rethinking roles, skills and structure

AI-native marketing teams: Rethinking roles, skills and structure

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

30 Jul 48min

Sneak peek: AI-native marketing teams

Sneak peek: AI-native marketing teams

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

29 Jul 1min

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

16 Jul 52min

Sneak peek: The AI strategy gap

Sneak peek: The AI strategy gap

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

15 Jul 1min

How marketing leaders are delivering social impact

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Jul 53min

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