NO BS Podcast | Hyrox Training and Peak Performance Tips29 Jul

7 Performance Principles That Shape Winning Athletes | Discipline & Mindset

What separates high performers from everyone else?

After 25 episodes of conversations with Royal Marines, elite athletes, coaches and everyday people pushing their limits, I've realised that success almost always comes back to the same core principles.

In this milestone solo episode, I share the seven performance principles that have shaped my coaching philosophy through over 30 years of military service, emergency services, endurance sport and coaching athletes of all ages.

We'll revisit some of the biggest lessons from previous guests and episodes, including why environment matters more than motivation, how confidence is earned through action, why pressure reveals preparation, and the habits that create lasting performance both in sport and in life.

Whether you're training for HYROX, triathlon, endurance events, or simply looking to become a stronger, more resilient version of yourself, these are the principles that underpin everything we do at No BS Performance.

In this episode you'll learn:

Why environment beats willpower

How to build real confidence

Why consistency always wins

What pressure really reveals

The importance of recovery and lifestyle

Why comparison holds athletes back

The common traits shared by every high performer

This isn't just a look back at the first 25 episodes, it's the foundation for everything still to come.

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Episoder(29)

When Mindset Isn't Enough | Rewiring Performance Patterns with Kristin Rivas

Mindset and mental resilience are non-negotiable for elite athletes, until they work against you. In this episode, Brian explores how high performers' disciplined mindset can trap them in stress patte...

26 Aug 1h 12min

Peak Performance Under Pressure | Mental Resilience from Boxing to HYROX | Bruce Babashan

Mental toughness and peak performance separate elite athletes from the rest, especially under pressure. Olympic boxing coach Bruce Babashan shares the exact mental resilience framework he uses to prep...

19 Aug 1h 7min

From 73 Surgeries to Elite Mindset | Jay Setchell's Unbreakable Mental Toughness

Mental toughness and elite mindset aren't built overnight—they're forged through systems. At 76, former US Marine Jay Setchell has survived three deaths, 73+ surgeries, paralysis, and traumatic brain ...

12 Aug 46min

The Addiction Nobody Talks About | When Discipline Becomes Self-Destruction

In this episode of the No BS Performance Podcast, Brian discusses the fine line between discipline and obsession in fitness. He reflects on his personal journey with exercise addiction, the impact of ...

5 Aug 10min

Mental Toughness Strategy | Former Royal Marine Pete Leahy on Resilience

Most athletes quit mentally long before their bodies reach their limit. In this episode, mental resilience expert and former Royal Marine Pete Leahy shares the exact psychological triggers that make e...

22 Jul 38min

Why You're Closer Than You Think | The Perseverance Mindset

Most people quit their biggest goals just before the breakthrough. In this episode, Brian explores the perseverance mindset that separates elite athletes from the rest, why the middle of any journey (...

15 Jul 14min

Motivation Isn't Enough | The Mental Toughness Strategy That Actually Works

Motivation is the lie holding you back from peak performance. In this episode, Brian Stokes breaks down the mental toughness strategies elite athletes and military performers use instead, diving into ...

8 Jul 10min