From Reactive to Agentic: What an AI Native Contact Centre Actually Looks Like
CX Today3 Aug

From Reactive to Agentic: What an AI Native Contact Centre Actually Looks Like

What happens when your contact centre moves beyond scripted bots and into AI agents that can reason, understand context, and complete multi-step tasks end to end? In this CX Today interview, Rob Wilkinson speaks with Jonathan Barouch, GM of Contact Center at Zendesk, about what “AI-native” and “agentic” actually mean in practice, where enterprise teams get stuck (data silos, authentication, brittle infrastructure), and how to roll out automation without betting the whole operation on d...

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Episoder(510)

Cisco: The AI Chatbot Era Is Dead – Here's What Comes Next

Cisco: The AI Chatbot Era Is Dead – Here's What Comes Next

Cisco's VP of Webex CX discusses orchestrating AI-native contact centers, why “deflection” is the wrong metric, and what enterprise-grade really means in the age of agentic AI - In this CX Today inte...

3 Aug 21min

Enterprise AI Video Has a Relevance Problem

Enterprise AI Video Has a Relevance Problem

AI video adoption is accelerating, but many CX teams are struggling to see measurable results. In this CX Today interview, Francesca Roche sits down with Brendan Cournoyer, VP of Marketing at SundaySk...

3 Aug 21min

Legacy CRM Wasn’t Built for AI: The Case for a New Stack

Legacy CRM Wasn’t Built for AI: The Case for a New Stack

Are legacy CRM platforms ready for the agentic AI era, or are enterprises trying to force new intelligence into systems built for a different time? In this CX Today interview, Nicole Willing speaks wi...

3 Aug 16min

Zoom: Genius or Mad Scientist? Zeus Kerravala on the Bold Transformation Reshaping CX

Zoom: Genius or Mad Scientist? Zeus Kerravala on the Bold Transformation Reshaping CX

The Principal Analyst at ZK Research breaks down whether Zoom's 'system of action' pivot is the real deal or just clever repositioning In this CX Today discussion, Associate Editor Rhys Fisher sits...

3 Aug 19min

Kustomer: CX AI Needs Outcomes, Not Tokens

Kustomer: CX AI Needs Outcomes, Not Tokens

AI is everywhere in customer experience, but CX leaders are under pressure to prove it is moving the needle. In this CX Today interview, Rob Wilkinson speaks with Brad Birnbaum, CEO and Co-Founder of ...

3 Aug 29min

Salesforce Agentforce Heats Up the Consolidation Fight, UJET Says It Could Backfire

Salesforce Agentforce Heats Up the Consolidation Fight, UJET Says It Could Backfire

Salesforce’s launch of the Agentforce Contact Center has reignited a familiar debate in customer experience: should enterprises consolidate around one major platform, or keep the flexibility to pick b...

3 Aug 23min

CCW 2026: Advice from Coach Rios: How CX leaders need to adapt during the AI transformation

CCW 2026: Advice from Coach Rios: How CX leaders need to adapt during the AI transformation

For more Customer Experience tech news visit https://www.cxtoday.com

3 Aug 4min

What's Keeping CX Leaders Up at Night? CMP's Nicole Kyle Has the Data

What's Keeping CX Leaders Up at Night? CMP's Nicole Kyle Has the Data

If you want to know what is actually happening in customer contact — not the keynote version, not the vendor pitch version, but the version grounded in independent research across hundreds of organiza...

3 Aug 6min

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