#23 - JJ Owen: Gen Z in the Skilled Trades: Rethinking Recruitment Beyond the Resume

#23 - JJ Owen: Gen Z in the Skilled Trades: Rethinking Recruitment Beyond the Resume

In this episode of By HR for HR, host Jocelyn King connects with JJ Owen, Executive Director of Skills Jam, to explore how organizations can adapt their talent acquisition strategies to engage the next generation of skilled trades talent. JJ breaks down the fundamental shift in how Gen Z consumes information as an "algorithmic generation" that leans into platform suggestions rather than traditional search behavior. He outlines why traditional recruitment funnels—such as lengthy email campaigns and resume upload requirements—often fail with younger workers, and explains why text-based recruitment and early career exploration are far more effective for downstream hiring success. The conversation dives deep into practical content creation and campaign execution for employer branding on platforms like TikTok and YouTube Shorts. Drawing from real-world examples, including a narrative campaign with Carrier featuring a father-son HVAC team and a viral TikTok post leveraging trending Sabrina Carpenter music to highlight concert production trades, JJ demonstrates how showing real day-in-the-life work demystifies trade careers. He emphasizes that effective social content does not need to be overly polished, as authentic and unproduced footage consistently resonates better with Gen Z audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(27)

#27 - John Horn: Leading Through Discomfort: Equity, Inclusion, and Employee Engagement in Nonprofits

#27 - John Horn: Leading Through Discomfort: Equity, Inclusion, and Employee Engagement in Nonprofits

Host Jocelyn King welcomes John Horne, Vice President of People, Culture, and Development at the YMCA of Metropolitan Los Angeles, for a thought-provoking discussion on people leadership and organizat...

3 Sep 24min

#26 - Victoria Ashton: Data-Driven HR: Aligning People Analytics with Business Revenue

#26 - Victoria Ashton: Data-Driven HR: Aligning People Analytics with Business Revenue

On this episode of By HR for HR, host Jocelyn King hosts Victoria Ashton, Chief People Officer at Lob, to discuss building the HR function in high-growth technology environments and aligning people an...

27 Aug 25min

#25 - Matthew Owenby: The Reality of Workplace AI - Cutting Through the Hype with Value-Driven Strategy

#25 - Matthew Owenby: The Reality of Workplace AI - Cutting Through the Hype with Value-Driven Strategy

In this episode of By HR for HR, host Jocelyn King sits down with Matthew Owenby, Chief Human Resources Officer at Aflac, to explore how progressive benefits strategies and deep business alignment red...

20 Aug 22min

#24 - Theresa Hummel-Krallinger: Humor, Resilience, and Stand-Up Skills: Unlocking Better Leadership

#24 - Theresa Hummel-Krallinger: Humor, Resilience, and Stand-Up Skills: Unlocking Better Leadership

Jocelyn King sits down with Theresa Hummel-Krallinger, President and Chief People Officer of High Five Performance, speaker, stand-up comedian, and author of Make Waves. Theresa discusses the core the...

13 Aug 29min

#22 - Leah Stiegler: Navigating Complex Labor Laws

#22 - Leah Stiegler: Navigating Complex Labor Laws

In this episode of By HR for HR, host Jocelyn King is joined by Leah Stiegler, Principal at Woods Rogers, to unpack the complex, high-stakes intersection of employment law and everyday workplace manag...

29 Jul 29min

#21 - Peter Phelan: Becoming a Cultural Change Agent: Turning Taboo Topics and Dry Benefits into Engagement

#21 - Peter Phelan: Becoming a Cultural Change Agent: Turning Taboo Topics and Dry Benefits into Engagement

In this episode of By HR for HR, host Jocelyn King sits down with Peter Phelan, a former Chief People Officer turned culture strategist, executive headhunter, and HR’s resident humorist. Peter shares ...

23 Jul 26min

#20 - Bethany Muzzi: The Metrics That Matter: Connecting Employee Turnover to Hard Business Outcomes

#20 - Bethany Muzzi: The Metrics That Matter: Connecting Employee Turnover to Hard Business Outcomes

In this episode of By HR for HR, host Jocelyn King sits down with Bethany Muzzi, an HR professional who built her leadership foundation in the high-stakes healthcare environment during COVID-19 before...

18 Jun 22min

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